As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita
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janlgordon's curator insight,
May 2, 2017 6:26 PM
I selected this article from Curatti written by Patrick Foster
It's important to know how and why customers interact on your business website.
The Difference Between Buyer Journeys and Customers
When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.
Foster explains what causes your customers to make a purchase and how to improve your approach.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read full article here: http://ow.ly/qqty30bnrJ1
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janlgordon's curator insight,
April 20, 2017 5:28 PM
I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.
It's important for your business to have an effective marketing plan in addition to your business plan.
Marketing Success Strategies
In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.
Hamiya explains the right steps to take in order to build a successful business marketing plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/dzoN30b21KK
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Jeff Domansky's curator insight,
April 24, 2017 7:17 AM
Good blueprint for building an effective marketing plan from Curatti.
janlgordon's curator insight,
March 9, 2017 11:39 PM
I selected this article from Curatti written by Wade Harman
Your landing page directly affects your business's bottom line.
Your Website May Be Lagging Behind
To convert your subscribers your website needs to run efficiently for your visitors. I agree that a poor execution will drive down precious sales.
Harman provides an explanation on how this can directly affect your bottom line.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/zc3X309LBDL
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
November 28, 2016 3:33 AM
I selected this article from Curatti written by Robert Caruso because it provides insight on how to improve your B2B sales with better customer relations.
Why connecting with your customers is essential to your business sales.
Reach More Prospects with Customer Experience (CX)
It is important to implement a solid B2B strategy that provides the best possible experience for your customers. I agree that in order to increase your conversion rates you need to combine both tangible and intangible elements.
Caruso goes over how the customer experience methods works and how this can help your business gain a competitive advantage.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/fcu9306zHfq
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's comment,
August 12, 2016 10:37 AM
Thank you @Stan Smith @Ricard Lloria & @Carlina1950 :-)
janlgordon's comment,
August 22, 2016 10:39 AM
Thank you @Pantelis Chiotellis @Atisy Joëlle @Thierry Evangelista @MiniTool Software @Anna & @Azalead :-)
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janlgordon's curator insight,
May 5, 2017 6:37 PM
I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
April 26, 2017 2:20 PM
I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.
You can reach your business clients through specific mobile strategies.
Exploring the Mobile B2B Experience
Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.
Zeng shows you several ways to improve your marketing strategy through social mobile.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/wb4530bctVP
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 20, 2017 11:42 PM
I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.
Understanding the outcome of your marketing strategies can help improve your conversion rates.
Measuring for Business Success
You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.
Caruso explains what quality metrics look like and how this can affect your bottom line.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/RzSx30a6f8o
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Edan Joy Gelt's curator insight,
March 22, 2017 11:53 PM
What an intuitive piece about quality versus quantity. I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur. The importance of a quality audience being offered quality content is what translates to the bottom line. Likes, clicks and follows are not reflective of NOI.
janlgordon's curator insight,
February 6, 2017 11:09 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.
Interacting with your customers takes attention to all digital channels where they are active.
Establish a Successful Social Customer Service System
Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.
Fabrizio shows you several ways to improve your customer service on social media with the right platform.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Unplash.com.
Read full article here: http://ow.ly/gVWd308Ky9M
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Stan Smith's curator insight,
December 5, 2016 1:51 AM
When I find myself looking for new spots to take my wife I nearly always check for online reviews if for no other reason than to find a tip about parking or a special item on the menu.
janlgordon's curator insight,
August 12, 2016 7:29 PM
I selected this article from Curatti written by Shelly Kramer because it explains how marketers can better understand how mobile is affecting consumer behavior.
In order to meet the expectations of your target market you need to know what is driving their buying decisions.
The Shifting Attitudes of Customers in a Digital World
Mobile usage has a strong influence on what people are searching for in order to make a final buying decision. I agree that businesses need to take full advantage of what this new marketing method has to offer.
Kramer shows us how to shift our focus to fully leverage a successful mobile strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf . Read full article here: http://ow.ly/asgV303cfn5
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today |
I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.
You can reach your prospects through a better understanding of why customers make a purchase.
Exploring the B2B Buyer Journey
The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.
Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/JPQr30cap5v
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today