Business Improvement and Social media

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

Reach more customers and increase your subscribers with these great resources for business.

12 Tools Your Business Can Use to Drive More Sales

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your business more profitable online.

Here's what caught my attention:

• If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

• Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

• Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

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I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create a strong email marketing plan.

It's important for your business to have an effective email marketing plan in order to generate more sales.

Email Marketing Success Strategies

In order to reach more prospects you need to produce quality communication. I agree that it's important to pay attention to any errors and spelling mistakes.

Selby explains the most serious blunders marketers can make in their email campaigns and the right approach to take.

Here's what caught my attention:

• In order to make a true impact include strong visuals in your emails. This is because most people use their mobile devices to read your messages.

• Avoid writing something that is over-promotional. Instead, appeal to the customer's needs and how your business can help them.

• Limit the amount of text in your emails in order to improve your open rates. Make your message clear, concise, and to the point.

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I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.

We need to provide the same level of customer service that we would want to receive.

Improve Your Customer Relationships

In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.

Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.

Here's what caught my attention:

• Ask yourself the same questions a customer would ask. Things like, "would you buy from you?" and "do your own employees with discounts make purchases from your company?"

• We are ultimately selling to people, and so we need to humanize our brand. That means we take care of the buyer before and after the sale.

• The customer experience is important no matter what size your business is. Make it easy for them to make a purchase with a helpful attitude.

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I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.

You can reach your prospects through specific SMS strategies.

Exploring the Mobile SMS Marketing Method

When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.

Forrest shows you several ways to improve your SMS marketing strategy for more sales.

Here's what caught my attention:

• You will have more coupon redemption rates if you are sending a message to an email subscriber. On demand coupons have an even greater response.

• Because almost all customers own a mobile phone it is very easy to have them act upon a promotion sent via text. People can store these in their phone and easily access them for later.

• Tailor your coupons for every day consumer related products. Be sure to personalize the message and send 3 to 4 texts a month.

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I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

The world of technology has shifted in the way we conduct our marketing online

How Second Screen Social Affects Social Media

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

Kramer explains how we have evolved into using several different devices in our social interactions.

Here's what caught my attention:

• Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

• The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

• In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

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I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

Attract more readers with content that it suitable to them.

How to Create an Attractive Post

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

Elliott explains how to improve your articles and write the perfect post.

Here's what caught my attention:

• The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

• Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

• A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

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Image: Courtesy of Alice Elliott.

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I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

Create a story that will grab your ideal customer's attention.

New Customer Approaches for Content

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

Jantsch explains how to make the story of your audience core to your brand.

Here's what caught my attention:

• Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

• Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

• Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.

Reach your full potential online with these great resources for business.

12 Great Business Tools for Branding and Email Marketing

With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.

Gilbert provides the best tools to help make your company a more successful one.

Here's what caught my attention:

• Find out what your customers are saying about you online. Go Fish Digital provides insights into complaints and conversations about your brand from over 40 different sources.

• Stop putting off your tasks and stay on track with this handy tool. The Productivity Challenge Timer app for iOS will help you gain more focus on your important projects with its effective timer.

• Get more out of your emails with this powerful Gmail tool. FullContact helps you to find important precise company information as well as where the next meeting will be taking place.

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Read full article here: http://curatti.com/business-branding/

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Need help managing emails & making your #business run more effectively?

I selected this article from Curatti written by Ivan Temelkov because it explains the successful business methods of author and entrepreneur, Gary Vaynerchuk.

It takes the right focus, dedication, patience and business sense to be successful.

Understanding the Methods of a Multi-Million Dollar Entrepreneur

If you are online then chances are you have heard of the #AskGaryVee Show. I agree that Gary Vaynerchuk has been very strategic and knows how to properly target his audience.

Temelkov reveals several techniques that has inspired him to create his own business.

Here's what caught my attention:

• Focus on your strengths in order to be good in business. Keep practicing this -- especially through the trials and errors.

• Worker harder and smarter than the competition. Use both strategy and tactics which involve implementation and then execution.

• Push through failure and move past the status quo of just earning a paycheck. This will of course depend on how you are wired, what motivates you, and how you cope with situations.

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I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.

How a boy's hunger for a cheeseburger can teach us about a winning content strategy.

Content Marketing Success Story

Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.

Aughtmon explains how to produce a great content marketing plan.

Here's what caught my attention:

• Do everything you can to please your target market and customers. When you do this your results will be much better.

• A good marketer truly understands what marketing is and what it can do. They can reach their readers by appealing to their needs and desires.

• How you approach your audience affects the process of digesting content. This directly impacts a buyer's decision making process.

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I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

By measuring your results you can move toward a more profitable business online.

Solve Marketing ROI for Better Results

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

Brenner explains the first steps toward improving your marketing ROI.

Here's what caught my attention:

• Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

• It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

• Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.

Some words can "add fuel to the fire" when it comes to engaging in customer service.

Improve Your Customer Communication

You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.

Fabrizio shows you several ways to improve your online communication for better feedback and results.

Here's what caught my attention:

• Take responsibility of handling an issue even if the person is not actual customer. Help them to take action and then follow up with them.

• Go the extra mile when it comes to a making a purchase -- even if the product is not currently available. Do whatever you have to do the help the experience become a positive one.

• Instead of just explaining a policy try to find an alternate solution. There may be something better for the customer to take advantage of.

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I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

It's important for your business to have an effective marketing plan in addition to your business plan.

Marketing Success Strategies

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

Hamiya explains the right steps to take in order to build a successful business marketing plan.

Here's what caught my attention:

• Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

• There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

• Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

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Good blueprint for building an effective marketing plan from Curatti.

I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.

The right way to approach your audience is through high-quality content, not high quantity.

Correct Misguided Thinking for Your Content Strategy

The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.

Zambito explains the different misconceptions related to content planning and marketing.

Here's what caught my attention:

• Organizations have taken their eyes off of what is taking place in the digital world. The customer experience can get missed when we do not pay attention to this.

• The customer journey is not the same as the content journey. Businesses need to focus on the interactions and experiences instead.

• As content producers we need to move away from a broadcasting mentality. This includes how we personalize what we write.

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I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to learn more about SEO for better content.

Understand how to attract more traffic to your website and content.

4 Resources to Help You Learn About SEO

In order to get more visitors and readers you need to have the right knowledge. I agree that by learning more about SEO your business can build a successful online presence.

Zolotaryova provides unique resources you can use to improve your marketing strategy.

Here's what caught my attention:

• Content marketers can get a better understanding of SEO in order to learn more about their niche and create new ideas. They can also increase their conversion rates with a lower cost.

• You need to use the right keywords in order to attract the traffic you deserve. A poorly crafted headline can decrease your website traffic.

• Create better content by understanding algorithms. Your readers should be your primary consideration for tackling your SEO strategy.

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Read full article here: http://ow.ly/J3Q230axod2

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I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

Make your brand more attractive by humanizing the persona.

Effectively Reach Your Target Market

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

Brenner goes over how to improve the 'likability' factor for your business marketing.

Here's what caught my attention:

• Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

• Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

• We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

Interacting with your customers takes attention to all digital channels where they are active.

Establish a Successful Social Customer Service System

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

Here's what caught my attention:

• Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

• When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

• There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

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I selected this article from Curatti written by Susan Gilbert because it explains how to improve your focus for better results in your business.

How over analyzing your goals and tasks can hold your company back.

Increase Your Business Bottom Line with a Better Focus

If you have been stuck in a rut you may be delaying what can be taken care of today. I agree that thinking too much can lead to lack of growth.

Gilbert explains different methods of creating more focus for increased success.

Here's what caught my attention:

• Be more productive by taking a break throughout the workday. This can help you return with a fresh thought and new perspective.

• Have a good team that can support your business. It really does take a village to get things done -- you can't accomplish all of your tasks alone.

• Narrow down your research and focus on what is most important. This will reduce information overload and help you formulate a better plan.

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