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Does #designthinking support your #CRM strategy yet? #cx

Does #designthinking support your #CRM strategy yet? #cx | Business Improvement and Social media | Scoop.it
From wp.me - March 10, 2017 10:43 AM
Is  your world not moving faster and faster? As a result, you experience a gigantic lack of time to manage your customers contacts and exploit them. Too many companies and professionals still squander the treasure that is customer contact. It was complicated Often in the past, their solution was systematically administrating their contacts  in a…
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Key Strategies To Wow Your Customers With A Winning Customer Experience

Key Strategies To Wow Your Customers With A Winning Customer Experience | Business Improvement and Social media | Scoop.it
From www.digitaldoughnut.com - September 13, 2016 3:51 AM

Consumers are willing to pay more for highly personalized experiences, and for those companies who are delivering, research shows they typically grow at...

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Visualize Customer Experience

From www.smaply.com - April 19, 2016 2:06 PM
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Adrian Swinscoe: How the customer experience vision gap is holding many organisations back

Adrian Swinscoe: How the customer experience vision gap is holding many organisations back | Business Improvement and Social media | Scoop.it
From fredzimny.wordpress.com - February 21, 2017 2:49 AM

In a world that is moving faster and faster and where it seems like we have less and less time to think, there is better way to approach problems, particularly when it comes to those associated with improving and developing the customer’s experience. Doing so will allow organisations to develop an increased ability to deliver…

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Understanding the Customer Technology Stack 2.0 - Prof

Understanding the Customer Technology Stack 2.0 - Prof | Business Improvement and Social media | Scoop.it
From www.marketingprofs.com - July 28, 2016 1:53 AM
Six broad categories have emerged over the last decade in response to specific needs.

The broadest category in the customer technology stack is Customer Relationship Management (CRM). Customer Communication solutions simplify conversations between vendors and customers, and make it easier to communicate. Customer Satisfaction solutions enable companies to get answers to specific questions. Customer Experience solutions are a more focused variant of the previous category. They take the pulse of customers and objectively capture their experience with a product or service. They are typically embedded within the product and emphasize simplicity and ease of use over detail.Customer Loyalty solutions make it easier for companies to reward their customers for specific actions that they perform. The newest category on the block, Customer Success, has significant new investments and has been featured in Mary Meeker's 2015 Internet Trends Report as one of the disruptive new enterprise technologies to watch. 

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Marteq's curator insight, July 26, 2016 9:52 PM

I buy into this far more than just CX, as these tools come with built-in analytics. I just don't know how to reconcile with the marketing stack.

 

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