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Scoop.it!
It’s no secret that social media plays an important role in our daily lives—and as a result—has beco1me an important component of the marketing strategies for brands of all sizes and industries. In fact, 90% of marketers say that social media is important to their business, according to Social Media Examiner’s 2016 Industry Report. Via Brian Yanish - MarketingHits.com 
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Scoop.it!
Constructing Social
The core concept of the model is pretty simple. People need to build their trust and loyalty with a community before they will actively engage and care about it. This model proceeds through phases building on trust where interactions gradually increase in their threshold of interactivity.
The five stages of the community engagement model are: - Launch- Interaction- Participation- Advocates Via ET Russell, juandoming
ET Russell's curator insight,
June 4, 2013 3:16 PM
Although it is a 2009 article, the graphic provides some ideas to which social media platforms to utilise. |
