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How to setup a landing page for validating a business or product idea.

How to setup a landing page for validating a business or product idea. | Business Improvement and Social media | Scoop.it
From medium.com - November 8, 2017 3:12 AM

Talking to people and potential customers is useful for learning but not validating. To validate your idea you need really need both acquisition and activation data. These are the first two metrics that matter when determining whether you have a product or business. Acquiring users through advertising channels and activating or converting them shows real validation.

 

Because building a landing page requires less effort than starting a business or building a product, this can be an easier way to validate or invalidate an idea. By using learnings from customer interviews and basic market research one can look at setting up a landing page for further validating or invalidating your idea....


Via Jeff Domansky, MiniTool Software
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Jeff Domansky's curator insight, November 4, 2017 11:05 AM

Scott McLeod shares a super strategy and blueprint for testing and validating business ideas. Recommended reading! 9/10
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Interactive #Storytelling: 10 Mind-Blowing Stories That Will Change the Way You See The World

Interactive #Storytelling: 10 Mind-Blowing Stories That Will Change the Way You See The World | Business Improvement and Social media | Scoop.it
From blog.visme.co - July 12, 2016 4:08 AM
The best interactive stories, animated infographics and data visualizations now circling the Web and the storytelling techniques you can learn from them.
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Cathryn Wellner's curator insight, July 12, 2016 11:29 AM
Good find, Karen Dietz! These videos are amazing and inspiring.
Minna Kilpeläinen's curator insight, July 17, 2016 10:34 AM
Worth checking.
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Take Your Talk On A Walk: How Walking Improves #Storytelling & Fosters #Creativity

Take Your Talk On A Walk: How Walking Improves #Storytelling & Fosters #Creativity | Business Improvement and Social media | Scoop.it
From www.openculture.com - March 1, 2016 2:27 PM
Image via Diego Sevilla Ruiz
A certain Zen proverb goes something like this: 'A five year old can understand it, but an 80 year old cannot do it.' The subject of this riddle-like saying has been described as 'mindfulness'---or being absorbed in the moment, free from routine mental habits.
Ricard Lloria's insight:

Every time I'm getting a story ready to tell, or every time I give a storied talk, I storyboard my presentation on a set of 3x5 cards (1 image/trigger word per card), than go for a walk.


Why? Because it embeds the story into my body and becomes much more of a whole brain/body experience. That way it's a lot easier to tell when I'm on the stage.


Or if I know I have a talk coming up, but I'm not sure about what I'm going to say, I go on a walk. Presto magic, while on the walk I figure it all out. This is when  I take my cell phone with me that's got the Evernote app on it. I open up a new note in Evernote and can record my thoughts and the talk right into the note while walking. By the time I get back to the office, my thoughts/outline/story are already on my computer waiting for storyboarding and polishing.


Easy peasy!


Now researchers at Stanford Univ. have confirmed how powerful walking is in stimulating creativity. Since storytelling is a creative act, it's no wonder how walking can work so well with them.


You'll enjoy this post, along with the 13:45 minute interview with Mary Oppezzo, one of the 2 Stanford walking researchers featured. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Katie Anderson's curator insight, March 1, 2016 8:32 AM

Every time I'm getting a story ready to tell, or every time I give a storied talk, I storyboard my presentation on a set of 3x5 cards (1 image/trigger word per card), than go for a walk.


Why? Because it embeds the story into my body and becomes much more of a whole brain/body experience. That way it's a lot easier to tell when I'm on the stage.


Or if I know I have a talk coming up, but I'm not sure about what I'm going to say, I go on a walk. Presto magic, while on the walk I figure it all out. This is when  I take my cell phone with me that's got the Evernote app on it. I open up a new note in Evernote and can record my thoughts and the talk right into the note while walking. By the time I get back to the office, my thoughts/outline/story are already on my computer waiting for storyboarding and polishing.


Easy peasy!


Now researchers at Stanford Univ. have confirmed how powerful walking is in stimulating creativity. Since storytelling is a creative act, it's no wonder how walking can work so well with them.


You'll enjoy this post, along with the 13:45 minute interview with Mary Oppezzo, one of the 2 Stanford walking researchers featured. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
Kevin Watson's curator insight, March 7, 2016 7:20 AM

Every time I'm getting a story ready to tell, or every time I give a storied talk, I storyboard my presentation on a set of 3x5 cards (1 image/trigger word per card), than go for a walk.


Why? Because it embeds the story into my body and becomes much more of a whole brain/body experience. That way it's a lot easier to tell when I'm on the stage.


Or if I know I have a talk coming up, but I'm not sure about what I'm going to say, I go on a walk. Presto magic, while on the walk I figure it all out. This is when  I take my cell phone with me that's got the Evernote app on it. I open up a new note in Evernote and can record my thoughts and the talk right into the note while walking. By the time I get back to the office, my thoughts/outline/story are already on my computer waiting for storyboarding and polishing.


Easy peasy!


Now researchers at Stanford Univ. have confirmed how powerful walking is in stimulating creativity. Since storytelling is a creative act, it's no wonder how walking can work so well with them.


You'll enjoy this post, along with the 13:45 minute interview with Mary Oppezzo, one of the 2 Stanford walking researchers featured. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
Ian Berry's curator insight, March 12, 2016 9:53 PM

Every time I'm getting a story ready to tell, or every time I give a storied talk, I storyboard my presentation on a set of 3x5 cards (1 image/trigger word per card), than go for a walk.


Why? Because it embeds the story into my body and becomes much more of a whole brain/body experience. That way it's a lot easier to tell when I'm on the stage.


Or if I know I have a talk coming up, but I'm not sure about what I'm going to say, I go on a walk. Presto magic, while on the walk I figure it all out. This is when  I take my cell phone with me that's got the Evernote app on it. I open up a new note in Evernote and can record my thoughts and the talk right into the note while walking. By the time I get back to the office, my thoughts/outline/story are already on my computer waiting for storyboarding and polishing.


Easy peasy!


Now researchers at Stanford Univ. have confirmed how powerful walking is in stimulating creativity. Since storytelling is a creative act, it's no wonder how walking can work so well with them.


You'll enjoy this post, along with the 13:45 minute interview with Mary Oppezzo, one of the 2 Stanford walking researchers featured. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
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#Creativity, Innovation, and Storytelling For #Business Success

#Creativity, Innovation, and Storytelling For #Business Success | Business Improvement and Social media | Scoop.it
From www.thnk.org - May 14, 2015 1:43 AM

“We're taught to think that all great minds think alike. While this may have worked during pre-21st century industrial times, this is no longer the case today”


Via David Hain
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Designing a Business Plan for Your Creative Business

Designing a Business Plan for Your Creative Business | Business Improvement and Social media | Scoop.it
From amandagenther.com - August 3, 2013 3:10 AM

Most creatives probably tremble at the thought of creating a business plan, and most likely keep pushing it to the back burner until eventually they need one. 

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How to Have Creative Ideas

How to Have Creative Ideas | Business Improvement and Social media | Scoop.it
From snapguide.com - December 7, 2012 2:30 AM

Creativity isn’t a gift reserved for the artistic. It’s a process. Everyone can come up with creative ideas. I’m a former advertising Creative Director. And here are some of my secrets.


Via Cristina Reyes, David Hain
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What Creativity in #Marketing Looks Like Today

What Creativity in #Marketing Looks Like Today | Business Improvement and Social media | Scoop.it
From fredzimny.wordpress.com - March 25, 2017 5:38 AM
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer…
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Eric Hunter's curator insight, March 27, 2017 11:54 AM
Not just for CDs & copywriters anymore! Had the luck to work with a Creative data strategies, & its a game changer!
 
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4 Types Of Creativity That #Storytelling Helps

4 Types Of Creativity That #Storytelling Helps | Business Improvement and Social media | Scoop.it
From www.inc.com - July 10, 2016 5:57 AM
These are the cognitive, psychological processes that lead to breakthrough ideas.
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Developing Your #Storytelling Voice: The 4 Phases

Developing Your #Storytelling Voice: The 4 Phases | Business Improvement and Social media | Scoop.it
From 99u.com - January 19, 2016 1:38 AM
No one wishes their way to mastery.
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Monica Szwarc's curator insight, January 19, 2016 6:06 AM

Thanks Karen! Great scoop!
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Rescooped by Ricard Lloria from Public Relations & Social Marketing Insight
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21 Free #Design #Tools for Marketers on a Budget

21 Free #Design #Tools for Marketers on a Budget | Business Improvement and Social media | Scoop.it
From blog.hubspot.com - December 24, 2014 2:08 AM

Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).

 

But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 2014 9:58 AM

Check out these 21 free and easy-to-use visual content creation tools.
Marco Favero's curator insight, December 22, 2014 1:19 PM

aggiungi la tua intuizione ...
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8 Steps To Creating A Great Storyboard for Innovations

8 Steps To Creating A Great Storyboard for Innovations | Business Improvement and Social media | Scoop.it
From www.fastcodesign.com - June 29, 2013 2:29 PM
[Editor’s note: This is the fourth in a series of seven posts on running your own Google Ventures design sprint.
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Michael Allenberg's curator insight, June 29, 2013 9:39 AM

I have found that storyboarding integrates seamlessly between Persona development and UI design as a perfect way to visualize the happy paths of already identified Use Cases... This can be an enormous value add for stakeholders. @OneSpring #Visualization #InnovateorDie
Michael Allenberg's comment, July 1, 2013 6:33 PM
Thank you Karen!
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