Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
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Denyse Drummond-Dunn's curator insight,
November 1, 2013 4:17 AM
Great post with some useful examples and clear explanation.
Dr. Helen Teague's curator insight,
November 1, 2013 9:02 PM
Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer. Karen Dietz's writes in her curated review: Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?
This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced. |
Denyse Drummond-Dunn's curator insight,
November 1, 2013 4:17 AM
Great post with some useful examples and clear explanation.
Dr. Helen Teague's curator insight,
November 1, 2013 9:02 PM
Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer. Karen Dietz's writes in her curated review: Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?
This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced. |