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#Storytelling, Empathy, and Generosity: Latest Brain Research

#Storytelling, Empathy, and Generosity: Latest Brain Research | Business Improvement and Social media | Scoop.it
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
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Rescooped by Ricard Lloria from Collaborationweb
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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Business Improvement and Social media | Scoop.it
Heat maps of viral content show what compels us to share.

Via David Hain
Denyse Drummond-Dunn's curator insight, November 1, 2013 4:17 AM

Great post with some useful examples and clear explanation.

Whitequest's curator insight, November 1, 2013 9:05 AM

transposable au domaine de la formation...

Dr. Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Rescooped by Ricard Lloria from Collaborationweb
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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Business Improvement and Social media | Scoop.it
Heat maps of viral content show what compels us to share.

Via David Hain
Denyse Drummond-Dunn's curator insight, November 1, 2013 4:17 AM

Great post with some useful examples and clear explanation.

Whitequest's curator insight, November 1, 2013 9:05 AM

transposable au domaine de la formation...

Dr. Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Rescooped by Ricard Lloria from Community Management
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Psychologie & Réseaux Sociaux : Emotion et Partage de Contenu

Psychologie & Réseaux Sociaux : Emotion et Partage de Contenu | Business Improvement and Social media | Scoop.it
Qu'est-ce qui explique qu'un internaute ait envie de relayer une information ? Une partie de la réponse semble se trouver dans la psychologie des émotions... Explications.

Via Isabelle Clément
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