Business Improvement and Social media
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Why a Klout score may be an appropriate marketing metric ...

Why a Klout score may be an appropriate marketing metric ... | Business Improvement and Social media | Scoop.it
[…] Klout has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation […]
Via Rami Kantari
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Five Types of Social Media Influencers [graphic matrix]

Five Types of Social Media Influencers [graphic matrix] | Business Improvement and Social media | Scoop.it
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:

Via Ken Morrison, Martin (Marty) Smith
Liza Loop's curator insight, January 23, 2013 9:16 PM

This looks like a good model for future oriented teaching roles.

Vicky Wason's comment January 24, 2013 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight, January 28, 2013 8:30 AM

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.