Business Improvement and Social media
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Why Monitoring Competitors Is Good For Your #Marketing

From www.kompyte.com - February 9, 2017 3:16 AM
Monitoring competitors provides much more insight than mere industry awareness. Instead, checking out your competition can help you develop a strong marketing strategy while drastically improving content curation. Though previously associated with imitation, watching another’s business and commercialization efforts can actually help you uncover powerful information about your target audience, reveal lessons learned and highlight important industry trends. Learn more about these top strategies for competition monitoring and uncover the benefits of anticipating trends.
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Rescooped by Ricard Lloria from SOCIAL MEDIA, what we think about!
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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Business Improvement and Social media | Scoop.it
From dashburst.com - April 23, 2013 2:16 AM

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?


Via Martin Gysler
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Wendy Forbes's comment April 20, 2013 10:38 AM
If you use Tweetdeck's mobile app... I believe they are shutting it down in early May. As to your question about Hootsuite, the analytics reports are extremely helpful in determining what content your fans/followers are reading and engaging with. The auto-schedule feature is great for determining best time of day to post on a daily basis and the ability to manage Facebook/Twitter/LinkedIn profile + company pages/Google+ profile and pages and the additional apps they have that allows you to manage tumblr, youtube, instagram and even MailChimp are excellent!
academiPad's comment, April 20, 2013 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Anthony Burke's comment, April 21, 2013 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it
From www.mediabistro.com - April 25, 2013 2:18 AM

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
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Martin (Marty) Smith's comment, April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 
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