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LinkedIn founder and Greylock investor Reid Hoffman counts among his friends Facebook's Mark Zuckerberg and Sheryl Sandberg, SpaceX and Tesla CEO Elon Musk, and also celebrities and some of theUnited States' most powerful Democrats.
In a recent interview for Business Insider's podcast "Success! How I Did It," Hoffman explained how building meaningful relationships with people have made him one of the most influential people in Silicon Valley.
His 2014 book "The Alliance," cowritten with entrepreneurs Ben Casnocha and Chris Yeh, is a career and management guide that demonstrates why networking is essential for the success of both individuals and the companies they work for.
Hoffman and Casnocha sent us their presentation on "network intelligence," explaining why managers should create a culture that promotes connections both among their own employees and with a wide variety of external contacts.
Via David Hain
This article contains 4 helpful tools and resources to aid each of your Blogging, LinkedIn and Lead Generation.
Via janlgordon
por Ana Bulnes - ¿Es posible conseguir una buena red de contactos siendo una persona introvertida? Tan solo hay que dar un paso y salir de la zona de confort.
You’ve probably heard conventional advice about networking: Practice your elevator pitch, try approaching people standing alone (they’ll be happy someone is talking to them), memorize icebreaker questions (“How did you hear about this group?” “What’s the most difficult part of your job?”)
Those are fine pieces of advice for certain kinds of events and certain kinds of people (ahem, extroverts). But what if the thought of going to such an event in the first place fills you with anxiety?
Then you might just be an introvert.
Via The Learning Factor
Resumen de la sesión de el poder de LinkedIn por los Marketerosnocturnos en España con colaboración de @miguelgajete
Via Miguel Gajete
Google Plus is quickly becoming a front runner in the social networking world – for those using it, the rewards can be very beneficial for numerous reasons, including SEO. This week, following a recent video post about Google+, we have created an infographic on the increase in popularity of Google Plus and how implementing Google Authorship can affect your business.
Via Lauren Moss
Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts. The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)
Via Martin Gysler
LinkedIn is certainly the best social media platform for the business contacts and network. To be in harmony, it’s important to respect few rules and good sense. This post will give some information about that. [note Martin Gysler] In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool. In this edited excerpt, the author details the two methods of building connections on LinkedIn. How many connections should you have on LinkedIn? I'm asked that question frequently, and there isn't a magic number that works for everyone. LinkedIn isn't a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of Twitter. Read more: http://www.entrepreneur.com/article/224417
Via Martin Gysler, Ana Alvarez
Whether it’s a tech start-up or a prestigious global accounting firm, some employers are more desirable than others. For companies, this affects how easily they can recruit; for employees, it’s tied to your professional reputation. Using an extensive professional data set, LinkedIn identified which companies are most attractive to potential candidates in this infographic of LinkedIn’s Most InDemand Employers. What makes these rankings unique is that they’re based on the actual actions of over 175 million professionals. Last year, LinkedIn had over 15 billion interactions between professionals & companies. That data was cross-referenced with thousands of survey responses to pinpoint specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing profiles, visiting Company Pages, and following companies. After crunching this data and normalizing for things like company size, the top 100 global list was created. Then LinkedIn profile data was applied to rank the most sought-after employers among professionals in five countries and four job functions. View the full version of the infographic at the link, where the most sought-after companies on LinkedIn's network are visualized by country, city, occupation and industry...
Via Lauren Moss
How many of us have heard career experts telling us to “go out there and network”? What does that actually mean? They never seem to specify. So we end up going to 1 or 2 pointless networking events, which actually turn out to be a bunch of unemployed people looking for jobs, until we realize the pointlessness of random networking. We stop going. But we keep hearing about the importance of our network, and we hear about how most jobs are found through personal contacts. Pretty soon, it becomes clear to us that it’s WHO you know, not WHAT you know. But we have no idea how to actually turn that realization into something actionable. There’s a game going on around us that we don’t even see. And today, I want to show you exactly how to decode it — along with the specific email scripts to use. If you’ve been waiting for the real story on how networking actually works, this is it. Read more: http://bit.ly/xd4OhE
Via Martin Gysler
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Dedicado a divulgar los mejores conocimientos y prácticas de administración de las organizaciones y empresas.
Via Manuel Gross
In this installment of Curatti On Air, we feature internationally recognized LinkedIn coach, Greg Cooper. He offers some important, very helpful tips
Via janlgordon
Here are some of the most common reasons why a majority of businesses are not yet realising the full benefits fro
Via janlgordon
With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential?
While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.
But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking.
Via The Learning Factor
The idea of networking makes many people uncomfortable … or confused. It’s easy to see why. When most people think about networking it seems insincere at best — and selfish at worst. This, of course, is the complete opposite of what networking is supposed to be — friendly, useful, and genuine. It’s easy for most of us to be friendly and useful with people we know. However, because networking is a “business activity” it’s easy to think that we need to act in a different way. Unfortunately, most networking strategies come across as pushy, needy, or self-serving — even though the people using them rarely act that way in day-to-day life.
Via Daniel Watson
You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.
Via Martin Gysler
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...
The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top? Of the online adults surveyed at the end of 2012: 67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.
Via Lauren Moss
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards. Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.
Via Martin Gysler
Uno de los objetivos de la marca personal es crear y consolidar una potente red de contactos. Ésta sirve para estar bien posicionados en nuestro mercado, de forma que resultemos interesantes y logremos relaciones de valor. Sin embargo, la prueba de fuego, donde realmente mediremos nuestra efectividad, será el momento en que conozcamos in situ a esa persona a la que hemos alcanzado en Twitter o nos ha recomendado un amigo común. No sirve de nada hacer el esfuerzo de construir una imagen atractiva si luego resulta que en el cara a cara somos un auténtico bluff. Recordemos que una marca personal se basa en la autenticidad, no en vender humo ni habilidades o conocimientos que realmente no poseemos.
[...]
Via Juan Jesús Baño Egea, MyKLogica
[ For practical reasons, I decided to integrate the contributions of this topic in: "Business know-how" - 01-27-2012 ] Networking is about meeting and building relationships with people for a purpose. It’s that last part that counts in the definition, the purposeful part. Otherwise we’re all just socializing, which is what much of it amounts to anyway because if you don’t know your purpose, it’s pretty difficult to achieve it. That’s fine if you just enjoy socializing for the sake of socializing (and, actually, the best social networkers are people like that usually). However, if you’re spending marketing dollars and the prosperity of your business depends on the success of your social networking, you’d better do a bit more than socialize. 1. The Question You’d Better Answer First
Why are you interested in social networking? To build your business? How, exactly?Do you sell online or just promote online? Are you locally, nationally, or internationally focused? Do you want people to talk about your business online, share your links, spread the word about you, learn more about you, recommend you, sign up for a program, get a free sample, get your e-newsletter, read your blog, interact with you, ask questions, get a membership, order a product, pay for a service, refer you to their friends? Read more: http://www.resultsrevolution.com/2010/08/10-steps-to-successful-social-networking/
Via Martin Gysler
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![Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/EpOExeKzCK-DFjJttNjTkzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
