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Scoop.it!
How Their Rank Teaches You SEO Lessons Via Martin (Marty) Smith, Lydia Gracia 
Scoop.it!
... Whether or not you agree with slapping the (buzz)phrase 'content marketing' across many of the already commonly used SEO tactics, everyone can agree the technology to find, distribute and track how content delivers ROI (meaning influencer tracking, social analytics, custom CRMs) has really kick-started an interest in the field.
We’ve written broadly on content strategy in the past, but in this post I thought I’d share a bit more about our internal approach to a specific area of content creation. Evergreen content is an important part of strategy to avoid news hooks and produce reference material as well as niche content that appeals to specific needs of your audience. If you pay attention to what your audience is attracted to (a simple way to do this is simply to watch the most commented posts on a blog or social channel) and produce targeted evergreen content, your natural position in search will benefit greatly over time.... Via Jeff Domansky
Jeff Domansky's curator insight,
April 7, 2013 3:10 PM
Smart tips for bloggers and content marketers. |
Scoop.it!
Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).
But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro.... Via Jeff Domansky
Jeff Domansky's curator insight,
December 22, 2014 9:58 AM
Check out these 21 free and easy-to-use visual content creation tools.
Scoop.it!
Kelly Hungerford's curator insight,
January 31, 2013 7:55 AM
We have entered the age of the "Me Enterprise" and being our own social newsroom is an essential part of our daily work routine. How do you source, publish and promote the news relevant to your internal and external audiences?
Here's a comprehensive list of 100 services that help PR professionals. I would stretch that category and say they are useful to anyone who is at the front line of publishing - we're all editors now and the online world is our social newsroom. How do you manage yours?
Here are four services I use daily and I've found after two years of experimenting, I can get away with just these four, but am hard pressed to do as much as I do on a daily basis with less.
As expected, Paper.li is at the top of my list. Here's how I do more with less (thanks Marty Smith for the inspiration - love that line!)
1. Paper.li:
-monitoring: I can use Paper.li as a personal, or team monitoring tool. It allows me to quickly, and easily aggregate the news I need on topics, trends or industry via mulitple news feeds source in order to gain social intelligence on topics, trends, industry, people, compeitors. It compliments traditional intel within the organization to give a full picture around a topic.
-sourcing: from my paper(s) I can scan and quickly find engaging and relevant content to share with communities.
-distribution: Paper.li quickly surfaces the most relevant content and if there is something I don't find, but would like it included, I can curate it in by hand and distribute an email newsletter to anyone subscribed. As well as I can share papers with communities across social networks but as an intel tool, the automation of topic or industry relevant information, daily, is key.
-engagement: not only can I use this as an intelligence tool, but with a paper laser focused, the content is relevent to external audiences and stands alone as a viable inbound marketing tactic(tool) to attract the right audience of like-minded people.
The one thing that would top of the service is an integration with buffer or another scheduling tool. That would save me a step in my routine. As you can imagine, I'm on top of our team to get that implemented!
2. Hootsuite:
It is essential to be able to schedule information for consumption across networks. Hootsuite is one of the most affodabe tools available to help you distribute your news to the right audiences at the right times
3. Savepublishing:
Essential to anyone who manages and administers social networks. It identifies shareble (in length) tweetable phases within a body of text. It is an invaluable tool!
4. Your own blog, or Scoop.it.
Every editor in chief needs a place to call home. If you don't have your own blog, then Scoop.it is an amazing place to call home. It allows you to not only build your web presence and establish yourself as a thought-leader within a niche or domain, but it also serves as a quasi-blog for those who don't have the time, or yet the desire, to maintain their own blog.
These four tools are all I need. What does your social newsroom look like? Can you do more with less?
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Corrected
Updated this post with a PageRank is Dead note from my friend Mark Traphagen.