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curatti
In this article, Michael discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. A must read! Via janlgordon 
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What are the ROIs for business storytelling? Dig into this article for
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This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge Via janlgordon
janlgordon's curator insight,
January 18, 2017 5:12 PM
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.
Create more growth for your business with the right marketing tools.
12 Top Performing Marketing Resources
In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content go a lot farther with more conversions.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/A7303088ufe
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become an integral part of the marketing strategy of almost every business. However, especially for B2B marketers, measuring the ROI of social is often elusive. CMOs are well aware that their C-suite peers want to know the impact of social on the business and how it Via janlgordon
janlgordon's curator insight,
November 10, 2016 1:02 AM
I selected this article from Curatti written by Shelly Kramer because it explains how to best measure your social network ROI.
B2B marketers need to show the value of their social media strategy.
Is Your Marketing Strategy Generating New Business?
It's important to get an accurate assessment of your social media marketing. I agree that B2B's need to back up their claims with hard data in order to win over their clients.
Kramer shows how to effectively gather the right information and metrics in order to build a solid marketing profile.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/28gw3061XLE
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Metrics & ROI - Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown.
Via Brian Yanish - MarketingHits.com
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Marketing ROI seems to be about the only thing that some businesses truly care about when it comes to marketing. But so many get it wrong! Rea Via janlgordon
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While Legends of Tomorrow fight together to avoid world destruction, I've gathered my own team of extraordinary leaders that have inspired my career Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight,
October 13, 2015 7:49 PM
Lessons in Employee and Customer Experience, Strategy, Leadership to name a few. Share your mentors and stories across your own journey?
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¿Cuál es el ROI para un negocio que decide utilizar el canal digital y quiere medir por ejemplo el content marketing? Via David Enríquez
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![4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/Q-QvqgHuB319uLEwmGtn9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.
The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service. That's quite a difference and food for though if your small business just kicking the tire with little or no social presence. Via Lauren Moss
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![Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/8ONIJFh_uLfxrIaXTBQTzzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views Via Martin (Marty) Smith
Lynn O'Connell for O'Connell Meier's curator insight,
February 8, 2013 4:05 PM
Facebook doesn't show enough of a infographic to allow it to have impact. To share there, make a photo of the top and link to another site. 
Ken Morrison's curator insight,
February 18, 2013 6:22 PM
Ken's Key Takeaway: I am sharing this link for two reasons. I like that it shares a list of the most popular infographic. I also like that it shows how to attempt to evaluate the ROI of an infographic. 
255's comment,
February 20, 2013 12:21 AM
Could be that infographics tells something in an easy way about relevant point ?
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Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media. This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...
Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base... Via Lauren Moss
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![What The Social Media Ecosystem Looks Like Right Now [Infographics] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/aeODM-eUZYOY0CoP0nrhLTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The social media landscape is anything but constant — it seems like the ecosystem is changing daily... The key question that brands have when planning and then analyzing social media campaigns is how to measure the impact that every dollar spent on paid social media has on the value their owned and earned social media. An additional infographic analyzes the interaction of these three forms of social media, explaining: "The high level analysis for media effectiveness takes all of earned and owned divided by paid. Earned is all the impressions generated divided by average CPM, owned includes all channels, and paid is the overall media spend. The higher the ratio, the more earned amplification is generated from paid." Via Lauren Moss
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It's been a wild ride coaching and training leaders in business
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To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for years think that influencer marketing is flimsy and ephemeral. Some just don’t know how it works or are unwilling to take a risk. Via Brian Yanish - MarketingHits.com
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From
moz
When you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content. Even if you're a large brand with lots of people who are passionate about you, they're not yet conditioned to see you as a publisher of valuable content. In other words, either way, you've got work to do. Via Brian Yanish - MarketingHits.com
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It’s no longer up for debate: Influencer marketing should be considered as seriously as all other traditional advertising choices when drafting media plans for the year Via Brian Yanish - MarketingHits.com
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From
hbr
One challenge in looking at the ROI of engagement over time is that in new communities and networks, asking and answering does not happen right away. Most individuals need to feel comfortable and connected before they are willing to ask a question that might make them feel vulnerable. This means there is a lot of work for community managers to do to prime the culture of the community so that people do feel comfortable and connected. For this reason, the ROI of engagement is typically negative until the culture supports and rewards regular asking and answering.
Via Fouad Bendris, massimo facchinetti, Os Ishmael, malek
Fouad Bendris's curator insight,
August 20, 2016 6:23 AM
How to measure the effectiveness of community management.
To calculate the ROI of engagement, you include the cost of generating that engagement – all of the program expenses (like software, content/programming and staff) related to community management or culture change ...
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Have you ever heard of the “significant objects” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they
Ricard Lloria's insight:
OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.
Now here is an article that explains how they got me there.
It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!
The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.
Happy reading, and then using this material to convert sales, whether on your website or elsewhere.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
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Saturday Riff: Content Is Crap
http://www.curagami.com/content-is-crap-riff/?v=7516fd43adaa Via Martin (Marty) Smith
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Discounting the power of storytelling for branding and obsessing over the numbers can get content marketers into trouble. Harness your brand story, continue to nurture these efforts over time, and don't rely on the numbers for the whole story.
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Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
gillkelley's curator insight,
May 13, 2013 4:31 AM
Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'. 
Peter Fruhmann's curator insight,
August 8, 2013 6:57 AM
One of the key sentences in this article for me is "I think that good communicators, the great communicators, all really do it (storytelling) naturally." Keith Richie points out that it works for leaders as well as brands and/or organisations. But will all communication professionals who offer 'storytelling' recognize that? I've seen some ugly twists to good stories or good stories thrown away for the sake of a 'new story'...
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![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A recent study revealed that almost half of companies are not monitoring their online social media communities. More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns. Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way. This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business. Via Lauren Moss
Martin (Marty) Smith's comment,
April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment,
April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Drew Hodges's curator insight,
February 19, 2015 5:58 PM
This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.
What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement.
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![The Challenge of Getting Visibility on Facebook [infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/FY-KOZwmGranK1azYT-uvjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+. It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.
If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time. Via Lauren Moss
Mike Gingerich's curator insight,
January 30, 2013 5:18 PM
Images and video are the future, prepare now!
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![The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/0lHZTd5_11TyCTMsngrktDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many... It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves. But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract? Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them. This infographic takes a look at the five types of social follower that every business needs... Via Lauren Moss
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I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.
By measuring your results you can move toward a more profitable business online.
Solve Marketing ROI for Better Results
Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.
Brenner explains the first steps toward improving your marketing ROI.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image: 123rf
Read full article here: http://ow.ly/zej030bC44A
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today