Business Improvement and Social media

Agile marketing may currently be in the fad state, which Moore calls “something with no known market value or purpose but with ‘great properties’ that generate a lot of enthusiasm within an ‘in crowd’ of early adopters. That’s the early market.”

Agile is a change sensitive “product”; adopting it requires a change in marketers’ behavior. That means our primary competitors aren’t other work management systems. Our hurdles will be similar to the ones Moore outlines, where “Resistance has been a function of inertia growing out of commitment to the status quo, fear of risk, or lack of a compelling reason to buy.”

Fans and friends of Agile, then, need to start attacking the status quo, calming fears of risk, and articulating some very compelling reasons for marketers to “buy” Agile.

Via Marteq, Mark E. Deschaine, PhD