Business Improvement and Social media

The consistent fulfillment of a promise or expectation defines the very origins of trust. Trust translates to comfort. Brands can be a source of comfort, regardless of product or service category. That’s a power I contend we as brand marketers under value, especially in uncertain times . Source: How Brands Become A Source Of Comfort

What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?

Leading organizations are embracing history as a means of defining (or in some cases, redefining) their brand.