Business Improvement and Social media
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Rescooped by Ricard Lloria from New Customer - Passenger Experience
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Why Do Your Customers Buy?

Why Do Your Customers Buy? | Business Improvement and Social media | Scoop.it
Why Do Your Customers Buy? How thirsty is the college student who pays almost $5 for a Caramel Macchiato at Starbucks? Did th

Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight, January 24, 2017 6:17 PM

"Our perception of value is created by wants not needs, feelings, not facts, and beliefs, not proof - how are you looking to engage and win over your audience?

Kevin McKay's curator insight, April 27, 2019 11:02 AM

"Our perception of value is created by wants not needs, feelings, not facts, and beliefs, not proof - how are you looking to engage and win over your audience?

Rescooped by Ricard Lloria from Business: Economics, Marketing, Strategy
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What Awaits Brands In The Year 2017 | Branding Strategy Insider

What Awaits Brands In The Year 2017 | Branding Strategy Insider | Business Improvement and Social media | Scoop.it

Five emerging areas that will have a major effect on how brands operate in 2017.

 

Via massimo facchinetti, Pantelis Chiotellis
Mike Donahue's curator insight, December 16, 2016 1:47 PM
Interesting insights about what may come in 2017. I found the point about CMO's going away in favor of CXO's due to the former's lack of connection to users interesting. I've believed for awhile now that a company's UX maturity could be measured by how far up the corporate ladder it started.