Business Improvement and Social media

I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

Answer These 4 Marketing Questions

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

Jantsch provides four ways your business can discover the best plan.

Here's what caught my attention:

• Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

• To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

• Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/tzA930c3n0K

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I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

Make your brand more attractive by humanizing the persona.

Effectively Reach Your Target Market

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

Brenner goes over how to improve the 'likability' factor for your business marketing.

Here's what caught my attention:

• Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

• Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

• We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TFMX30acBBW

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I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

Your audience is not only involved in your products -- they are also paying attention to your messaging.

How Digital Marketing Affects Your Customers

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

Caruso explains the current state of customer relations in the realm of digital marketing.

Here's what caught my attention:

• According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

• Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

• True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead/Featured Image: Origin unknown.

Read full article here: http://ow.ly/6cEv3080mj8

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I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.

How to stand out online for more business success.

Branding Tips to Improve Your Reach

It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.

Daniels provides information on the latest in branding for business.

Here's what caught my attention:

• A brand is not your logo -- it's a total sum of an organization's parts. It provides an overall picture to an audience to follow.

• Good design conveys the needs and desites of your community. This starts with a good product design.

• A great branding strategy can dramatically improve your business. Developing a personality for your brand will help you stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

Read full article here: http://ow.ly/6Ozl306SrEx

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I selected this article from Curatti written by Nicholas Scalice because it shows how Snapchat can be a great mobile tool for your company.

Increase your network online with mobile marketing.

How to Use Snapchat Effectively for Your Business

Young people aren't the only ones getting the most out of Snapchat these days. I agree that this mobile app can be a great way to boost your brand and improve your reach.

Scalice shows you exactly how Snapchat works and the exact steps to get started.

Here's what caught my attention:

• It is not complicated to setup your profile on Snapchat. Once you download the app and verify your email you are ready to go.

• Use your smart phone to share photos or videos with your connections. It's simple to find your friends and share images with them.

• Use Stories to construct a narrative for your business. These last for 24 hours and can be saved on your account by you and your friends.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Nicholas Scalice.

Read full article here: http://ow.ly/RIey303HuEc

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Says to blog!!!

add your insight...

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

Good post on what makes a brand shareable on social media

Good post on what makes a brand shareable on social media

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

Learn from top marketers in your industry on how to build better influence online.

Understand How Influencers Reach an Audience

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

Barker goes over influencers from various niches who have run a successful marketing campaign.

Here's what caught my attention:

• Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

• In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

• A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/PWHS3091a7c

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I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

Learn the best practices of eCommerce in today's competitive online world.

Best eCommerce Practices for More Sales

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

Crayon goes over what changes can be made to your branding and website.

Here's what caught my attention:

• The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

• Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

• The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Katherine Crayon.

Read full article here: http://ow.ly/Vge3307LKQ2

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I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

You don't need to know a celebrity to attract more customers to your business online.

Understand How to Effectively Reach Your Leads

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

Barker goes over how micro-influencers can help improve your marketing strategy.

Here's what caught my attention:

• A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

• Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

• An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of LinkedIn.

Read full article here: http://ow.ly/nVAx306ErTZ

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today