Business Improvement and Social media

I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

Branding and website development and design are not the same thing.

Promote Your Brand with a Strong Website

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

Miller provides examples and advice on establishing a brand identity that gets seen.

Here's what caught my attention:

• If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

• Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

• Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/SGfX30chbO1

This post was sponsored by Template Monster (in case you hadn’t guessed!)

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Good post on what makes a brand shareable on social media

Good post on what makes a brand shareable on social media

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

Learn from top marketers in your industry on how to build better influence online.

Understand How Influencers Reach an Audience

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

Barker goes over influencers from various niches who have run a successful marketing campaign.

Here's what caught my attention:

• Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

• In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

• A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/PWHS3091a7c

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I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

Learn the best practices of eCommerce in today's competitive online world.

Best eCommerce Practices for More Sales

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

Crayon goes over what changes can be made to your branding and website.

Here's what caught my attention:

• The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

• Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

• The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Katherine Crayon.

Read full article here: http://ow.ly/Vge3307LKQ2

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I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

Answer These 4 Marketing Questions

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

Jantsch provides four ways your business can discover the best plan.

Here's what caught my attention:

• Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

• To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

• Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/tzA930c3n0K

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I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

Make your brand more attractive by humanizing the persona.

Effectively Reach Your Target Market

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

Brenner goes over how to improve the 'likability' factor for your business marketing.

Here's what caught my attention:

• Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

• Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

• We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TFMX30acBBW

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Daniel Ndukwu because it provides insights on increasing your website traffic with Quora.

How to attract more subscribers for your business.

Quora as a Website Lead Generator

Driving interested visitors to your website can be enhanced with the right resources. I agree that Quora can help attract more readers.

Ndukwu shows you what he discovered after a 30 day challenge and the growth his website experienced.

Here's what caught my attention:

• People who share information on Quora come from different backgrounds and knowledge levels. Readers are drawn to interesting and unique answers.

• When launching out onto the knowledge platform you want to plan your approach first. Set up your profile to reflect your niche and level of expertise.

• There are thousands of topics in Quora and more being added each day. Choose and follow the ones that make the most sense to your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/3Tu1307XxwE

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I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.

How to stand out online for more business success.

Branding Tips to Improve Your Reach

It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.

Daniels provides information on the latest in branding for business.

Here's what caught my attention:

• A brand is not your logo -- it's a total sum of an organization's parts. It provides an overall picture to an audience to follow.

• Good design conveys the needs and desites of your community. This starts with a good product design.

• A great branding strategy can dramatically improve your business. Developing a personality for your brand will help you stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

Read full article here: http://ow.ly/6Ozl306SrEx

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today