Business Improvement and Social media

Los  nuevos medios exigen transparencia y penalizan aquellas marcas cuyo discurso sea incoherente con la experiencia de usuario de sus grupos de interés.

I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

Answer These 4 Marketing Questions

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

Jantsch provides four ways your business can discover the best plan.

Here's what caught my attention:

• Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

• To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

• Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/tzA930c3n0K

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I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

Promoting your business online takes many channels and methods, including press releases.

Understand How to Create a Winning Press Release

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

Gilbert goes over how to successfully write and publish a press release that gets noticed.

Here's what caught my attention:

• Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

• Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

• The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/fvrE30bpwU2

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I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

Create a story that will grab your ideal customer's attention.

New Customer Approaches for Content

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

Jantsch explains how to make the story of your audience core to your brand.

Here's what caught my attention:

• Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

• Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

• Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/DBzS30aqelQ

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I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

Learn from top marketers in your industry on how to build better influence online.

Understand How Influencers Reach an Audience

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

Barker goes over influencers from various niches who have run a successful marketing campaign.

Here's what caught my attention:

• Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

• In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

• A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/PWHS3091a7c

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I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.

Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.

How Persona Marketing Affects Your Bottom Line

People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.

Hughes explains what exactly persona marketing means from the customer's perspective.

Here's what caught my attention:

• Selling today is about social -- this means that businesses need to connect with their audience and engage them in conversation. It's people who make decisions -- not companies.

• Top performing sales agents use both research and social media to reach their prospects. These people are change makers and influencers who are looked up to as a trusted source.

• It is not persona marketing that is to blame for a lack of interest. Businesses can mislead or confuse their potential customers through a lack of information and attention.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/IgpI308oXi1

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I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

Your audience is not only involved in your products -- they are also paying attention to your messaging.

How Digital Marketing Affects Your Customers

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

Caruso explains the current state of customer relations in the realm of digital marketing.

Here's what caught my attention:

• According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

• Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

• True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

Use these 50 tips to build your presence online effectively

Top Design Features For Business Websites

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

Here's what caught my attention:

• Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

• Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

• Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/W96r307xtqa

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I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.

How to stand out online for more business success.

Branding Tips to Improve Your Reach

It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.

Daniels provides information on the latest in branding for business.

Here's what caught my attention:

• A brand is not your logo -- it's a total sum of an organization's parts. It provides an overall picture to an audience to follow.

• Good design conveys the needs and desites of your community. This starts with a good product design.

• A great branding strategy can dramatically improve your business. Developing a personality for your brand will help you stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/6Ozl306SrEx

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I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

Branding and website development and design are not the same thing.

Promote Your Brand with a Strong Website

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

Miller provides examples and advice on establishing a brand identity that gets seen.

Here's what caught my attention:

• If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

• Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

• Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/SGfX30chbO1

This post was sponsored by Template Monster (in case you hadn’t guessed!)

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Good post on what makes a brand shareable on social media

Good post on what makes a brand shareable on social media

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

How to build more trust and increase awareness for your brand.

Use Facebook Stories to Improve Your Reach

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

Here's what caught my attention:

• It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

• Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

• Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/8JBY30aW0As

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Here's some tips on how to use Facebook Stories to market your business.

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create effective content as a guest blogger.

Why content marketing is really about establishing trust and leadership in your niche.

Publishing With Originality and Intent

Each article you publish should reflect your brand and help your readers. I agree that your posts should not be just about repurposing old content but instead offering a fresh perspective people will want to read.

Capaloff explains how to best approach your content marketing strategy for guest blogging opportunities.

Here's what caught my attention:

• It's important to know who your audience is before crafting your content. Add something original instead of just a sales message or promotion.

• Go beyond writing in just one style. Longer articles are great, but substance should count more. Avoid using fillers just to add more words.

• Research first whether your topic has already been covered on other blogs. This will help you gauge the level of interest and who is writing about that topic.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/ySNb308RCpp

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I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

Three ways you can improve your website design

Top Reasons to Update a Website

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

Nair goes over the what to look for when assessing your business's most important online real estate.

Here's what caught my attention:

• If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

• We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

• The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/q8iE308mnNT

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