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![Why People Unfollow on Social Media [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/1-46gNziodgSw1ct9E5wGTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid. Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe? Via Lauren Moss 
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A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate. Via Lauren Moss
Jeff Gonzalez's curator insight,
February 27, 2014 3:28 PM
I actually really enjoyed this atricle because I use twitter and it was pretty cool to see the bussiness part about it. 
Guillermo García's curator insight,
April 24, 2014 8:04 AM
Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity. 
Chris Lee's curator insight,
September 29, 2014 3:33 PM
A visual breakdown of brands which use twitter to engage with their consumers effectively.
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![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A recent study revealed that almost half of companies are not monitoring their online social media communities. More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns. Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way. This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business. Via Lauren Moss
Martin (Marty) Smith's comment,
April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment,
April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Drew Hodges's curator insight,
February 19, 2015 5:58 PM
This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.
What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement.
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Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.
But why do people like Facebook brand pages? Find out more at this infographic... Via Lauren Moss
TrendOMatic's curator insight,
February 19, 2013 10:10 AM
Het gaat niet om volgen maar delen via Facebook!
TrendOMatic's curator insight,
February 19, 2013 10:19 AM
De toegevoegde waarde van Facebook is sharing!
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Brands could be missing out on opportunities to engage with consumers on Twitter, and this is a compilation of best practices to leverage the social media platform for businesses. The report, 'Strategies for Effective Tweeting: A Statistical Review', found that many brands aren’t always using Twitter effectively and outlines the top strategies for engaging with consumers. This data looks at user engagement for the top 320 brands on Twitter to see how successful they were at getting @replies and retweets. Their engagement rates were also assessed to quantify the relationship between @replies and retweets based on their number of followers.
Via Lauren Moss
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![Six Keys to Standing Out on the Social Web [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/0UOJyRGtEi5vqLdioqmt4Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page.
What can you do to increase that percentage and effectively engage your Facebook audience? This question and more is addressed in the new book, 'Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence'. Via Lauren Moss
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![Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/EpOExeKzCK-DFjJttNjTkzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Whether it’s a tech start-up or a prestigious global accounting firm, some employers are more desirable than others. For companies, this affects how easily they can recruit; for employees, it’s tied to your professional reputation. Using an extensive professional data set, LinkedIn identified which companies are most attractive to potential candidates in this infographic of LinkedIn’s Most InDemand Employers.
What makes these rankings unique is that they’re based on the actual actions of over 175 million professionals. Last year, LinkedIn had over 15 billion interactions between professionals & companies. That data was cross-referenced with thousands of survey responses to pinpoint specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing profiles, visiting Company Pages, and following companies. After crunching this data and normalizing for things like company size, the top 100 global list was created. Then LinkedIn profile data was applied to rank the most sought-after employers among professionals in five countries and four job functions.
View the full version of the infographic at the link, where the most sought-after companies on LinkedIn's network are visualized by country, city, occupation and industry... Via Lauren Moss
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Killing Your Brand Is Easy Via Martin (Marty) Smith
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There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link... Via Lauren Moss
Ken Morrison's comment,
May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment,
May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight,
May 29, 2013 10:41 AM
La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)
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![An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/Fgp_rpJnPdYN5YXCrCcaazl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing... Via Lauren Moss
Bart van Maanen's curator insight,
March 28, 2013 6:15 AM
Goed en overzichtelijk stappenplan om naar de social media marketing te kijken. Met de waardevolle toevoeging (die nogal eens wordt vergeten door bedrijven) dat het bij alle automatisering wel om mensen gaat en niet om logo's. 
AndySernovitz's curator insight,
May 3, 2013 6:59 AM
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
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A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.
More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity. Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+. Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...
See more social media statistics and figures at the infographic. Via Lauren Moss, Brian Yanish - MarketingHits.com
Pedro Barbosa's curator insight,
January 5, 2013 4:24 AM
Numbers and numbers and numbers. are we capable to read all this big data every single day? Do we want it?
Pedro Barbosa | www.pbarbosa.com |www.harvardtrends.com
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The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page.
What can you do to increase that percentage and effectively engage your Facebook audience? This question and more is addressed in the new book, 'Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence'. Via Lauren Moss
Scoop.it!
The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page.
What can you do to increase that percentage and effectively engage your Facebook audience? This question and more is addressed in the new book, 'Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence'. Via Lauren Moss
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Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.
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