Business Improvement and Social media

In my latest article from Curatti I provide insights into how to build a blog that readers will flock to.

How my Curatti blog became a curation hub.

Generate Content That Gets Read

When it comes to blogging you need to stand out from the crowd with original topics. This means your posts need to be fresh and original, and speak to your audience.

I explain how to effectively reach your readers based on the interests of your readers.

Here's a few main points to consider:

• You’re led either by your own quest for knowledge or by what keeps you up at night. Maybe you just want out of the rat race and are following a passion? If any of these apply to you, be very open to all of the signals you are receiving.

• You either need to build an audience and following organically, over a long period of time, or you have to pay more than ever to reach lots of eyeballs.

• If you have a very clear idea of the product or service you want to sell, have done your competitive analysis and seen an opening for your niche, gear your entire content strategy towards gaining the trust of your target customer base.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/XsPq30cCYJ6

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I selected this article from Curatti written by Shelly Kramer because it provides insights into the power of audio for your content marketing strategy.

Attract a larger audience with audio content.

Why Your Business Needs Audio Content

Both podcasts and live audio through Facebook are on the rise. I agree that you need to include this medium in order to take your marketing to the next level.

Kramer explains the impact of audio content on your business marketing reach.

Here's what caught my attention:

• Creating audio content is just the beginning. You also need to know how to execute a good marketing strategy to get the word out.

• Consumers who get their content on the go are the most popular target market for audio. You should include this in at least 10 percent of your marketing budget.

• It's very cost effective to use audio over video. This does not mean, however; that you should slack on the quality of the broadcast.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/tzxQ30crIAh

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I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.

There are three phases to search engine optimization that can help improve your website visibility.

3 Pillars to SEO Success

You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.

Singh provides 3 ways you can use to improve your SEO strategy.

Here's what caught my attention:

• The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.

• Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.

• Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/wZEj30cnonl

Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo

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I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

You can reach your prospects through a better understanding of why customers make a purchase.

Exploring the B2B Buyer Journey

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

Here's what caught my attention:

• B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

• Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

• Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/JPQr30cap5v

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I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

Your readers are seeking information that they can learn from.

Grow Your Website with a Knowledge Base Approach

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

Singh provides 9 reasons your business should include a knowledge based strategy.

Here's what caught my attention:

• High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

• Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

• There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/WUya30c17uP

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I selected this article from Curatti written by Greg Satell because it provides insights on how industries are affected by innovation and technology.

Understanding the affect of innovation and the Internet of things in business.

How Technology Has Changed Companies

We are experiencing new technological changes like never before in Internet history. I agree that we need to understand this affect for our own business productivity.

Satell explains the various changes in technology, and which industries have been affected.

Here's what caught my attention:

• Agriculture is greatly impacted by innovation. Ecology is now data driven, which directly affects our water systems. This sector is now partnering with big tech companies like IBM.

• Digital connectivity continues to transform physical machines. The age of the computer has evolved instead of gone away.

• Water is the new oil because of technological advances. This means that we can be more efficient commercially and that is good news for politics.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ZyzB30bSXXk

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I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.

How a boy's hunger for a cheeseburger can teach us about a winning content strategy.

Content Marketing Success Story

Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.

Aughtmon explains how to produce a great content marketing plan.

Here's what caught my attention:

• Do everything you can to please your target market and customers. When you do this your results will be much better.

• A good marketer truly understands what marketing is and what it can do. They can reach their readers by appealing to their needs and desires.

• How you approach your audience affects the process of digesting content. This directly impacts a buyer's decision making process.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/Fm3h30ajBR0

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Our habits are so easy to do because they are habits and we don't have to think about them to do them and that's also why bad habits or unproductive habits are so hard to break. The good news is, you don't have to break them. Just adopt a new practice and repeat until it becomes a habit. Old habits literally fall away with disuse. This article gives us very concrete and practical ways to start.

All implementable by anyone anywhere. Particularly like the fixing little things every day (I'd add it doesn't have to be fixing it can simply be improving) I call this every day innovation. I also like the it's not a fixing people it's about fixing process

10 Simple and Creative Lead Generation Strategies for Small Business Growth

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Szpe30cB7pe

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I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

In order to stay ahead of the competition it's important to effectively reach your target market.

Drive Up Your Social Media Sales

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

Gilbert explains how to best approach your social media marketing in a non-sales way.

Here's what caught my attention:

• Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

• On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

• Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/4dd530cpeIi

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I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

Branding and website development and design are not the same thing.

Promote Your Brand with a Strong Website

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

Miller provides examples and advice on establishing a brand identity that gets seen.

Here's what caught my attention:

• If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

• Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

• Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/SGfX30chbO1

This post was sponsored by Template Monster (in case you hadn’t guessed!)

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I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

Answer These 4 Marketing Questions

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

Jantsch provides four ways your business can discover the best plan.

Here's what caught my attention:

• Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

• To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

• Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/tzA930c3n0K

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I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

An effective SEO strategy is not a one-size fits all approach.

Promote Your Website with These 11 SEO Steps

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

Here's what caught my attention:

• Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

• If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

• Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/JeTY30bWO52

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

Reach more customers and increase your subscribers with these great resources for business.

12 Tools Your Business Can Use to Drive More Sales

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your business more profitable online.

Here's what caught my attention:

• If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

• Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

• Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TbrJ30bOGyu

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

advertising ha really grown these days that people end up buying unintentionally

What are you waiting for???? Don't fall off the retail cliff.....

Continual innovation and be prepared to change, help in keeping ahead not keeping up