The rise of mobile marketing and social networks has resulted in the advent and evolution of the Social Sellin
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janlgordon's curator insight,
May 30, 2017 3:52 PM
I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.
You can reach your prospects through a better understanding of why customers make a purchase.
Exploring the B2B Buyer Journey
The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.
Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/JPQr30cap5v
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MzamoX's curator insight,
June 4, 2017 12:30 AM
Digital business transformation insights to lead your business starts with building a framework of the future not current success
janlgordon's curator insight,
May 12, 2017 1:57 PM
I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.
How a boy's hunger for a cheeseburger can teach us about a winning content strategy.
Content Marketing Success Story
Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.
Aughtmon explains how to produce a great content marketing plan.
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Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/Fm3h30ajBR0
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janlgordon's curator insight,
May 9, 2017 10:32 PM
I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.
We need to provide the same level of customer service that we would want to receive.
Improve Your Customer Relationships
In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.
Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/QLcE30bApKv
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janlgordon's curator insight,
May 2, 2017 6:26 PM
I selected this article from Curatti written by Patrick Foster
It's important to know how and why customers interact on your business website.
The Difference Between Buyer Journeys and Customers
When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.
Foster explains what causes your customers to make a purchase and how to improve your approach.
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Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read full article here: http://ow.ly/qqty30bnrJ1
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janlgordon's curator insight,
April 25, 2017 5:17 PM
I selected this article from Curatti written by Eleonora Zolotaryova
Your website may need a major upgrade in order to stay current.
Make Your Website More Successful
To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.
Zolotaryova provides the right steps to take to make the necessary changes.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/Wx9930baFZx
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janlgordon's curator insight,
April 13, 2017 6:48 PM
I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.
The world of technology has shifted in the way we conduct our marketing online
How Second Screen Social Affects Social Media
Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.
Kramer explains how we have evolved into using several different devices in our social interactions.
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Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows
Read full article here: http://ow.ly/pasA30aQEJb
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janlgordon's curator insight,
April 6, 2017 6:11 PM
I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.
The right way to approach your audience is through high-quality content, not high quantity.
Correct Misguided Thinking for Your Content Strategy
The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.
Zambito explains the different misconceptions related to content planning and marketing.
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Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/s6By30aDSSZ
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janlgordon's curator insight,
March 24, 2017 7:31 PM
In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.
"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”. LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity. Some of the areas covered in this approximately 20-minute interview include:
I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt. The Curatti On Air LinkedIn InterviewIn this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn. It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."
Watch the full video here.
janlgordon's curator insight,
March 15, 2017 5:56 PM
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.
Reach your full potential online with these great resources for business.
12 Great Business Tools for Branding and Email Marketing
With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.
Gilbert provides the best tools to help make your company a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://curatti.com/business-branding/
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Angela Cain's curator insight,
March 19, 2017 1:39 PM
Need help managing emails & making your #business run more effectively?
janlgordon's curator insight,
February 27, 2017 8:52 PM
I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.
How business leaders are perceived online today.
The All-Time Low of Trust in Leadership
Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.
Morin explains the details of the study and sounds the alarm for business leaders to pay attention.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/HnQN309q97M
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janlgordon's curator insight,
February 6, 2017 11:09 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.
Interacting with your customers takes attention to all digital channels where they are active.
Establish a Successful Social Customer Service System
Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.
Fabrizio shows you several ways to improve your customer service on social media with the right platform.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Unplash.com.
Read full article here: http://ow.ly/gVWd308Ky9M
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janlgordon's curator insight,
January 27, 2017 1:27 AM
I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.
Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.
How Persona Marketing Affects Your Bottom Line
People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.
Hughes explains what exactly persona marketing means from the customer's perspective.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: 123rf.
Read full article here: http://ow.ly/IgpI308oXi1
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janlgordon's curator insight,
June 2, 2017 7:32 PM
I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.
Branding and website development and design are not the same thing.
Promote Your Brand with a Strong Website
You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.
Miller provides examples and advice on establishing a brand identity that gets seen.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/SGfX30chbO1
This post was sponsored by Template Monster (in case you hadn’t guessed!)
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janlgordon's curator insight,
May 19, 2017 6:41 PM
I selected this article from Curatti written by Greg Satell because it provides insights on how industries are affected by innovation and technology.
Understanding the affect of innovation and the Internet of things in business.
How Technology Has Changed Companies
We are experiencing new technological changes like never before in Internet history. I agree that we need to understand this affect for our own business productivity.
Satell explains the various changes in technology, and which industries have been affected.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ZyzB30bSXXk
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janlgordon's curator insight,
May 10, 2017 4:23 PM
I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.
By measuring your results you can move toward a more profitable business online.
Solve Marketing ROI for Better Results
Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.
Brenner explains the first steps toward improving your marketing ROI.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image: 123rf
Read full article here: http://ow.ly/zej030bC44A
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janlgordon's curator insight,
May 5, 2017 6:37 PM
I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
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janlgordon's curator insight,
April 26, 2017 2:20 PM
I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.
You can reach your business clients through specific mobile strategies.
Exploring the Mobile B2B Experience
Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.
Zeng shows you several ways to improve your marketing strategy through social mobile.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/wb4530bctVP
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janlgordon's curator insight,
April 20, 2017 5:28 PM
I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.
It's important for your business to have an effective marketing plan in addition to your business plan.
Marketing Success Strategies
In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.
Hamiya explains the right steps to take in order to build a successful business marketing plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/dzoN30b21KK
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Jeff Domansky's curator insight,
April 24, 2017 7:17 AM
Good blueprint for building an effective marketing plan from Curatti.
janlgordon's curator insight,
April 10, 2017 10:27 PM
I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.
The biggest audience on social media is not millennials after all.
The Changing Landscape in Marketing Online
People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.
Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image copyright: 123rf.
Read full article here: http://ow.ly/JS2q30aKxiL Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 30, 2017 10:15 PM
I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.
Create a story that will grab your ideal customer's attention.
New Customer Approaches for Content
Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.
Jantsch explains how to make the story of your audience core to your brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/DBzS30aqelQ
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janlgordon's curator insight,
March 23, 2017 5:37 PM
I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.
Make your brand more attractive by humanizing the persona.
Effectively Reach Your Target Market
Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.
Brenner goes over how to improve the 'likability' factor for your business marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/TFMX30acBBW
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janlgordon's curator insight,
March 6, 2017 11:26 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.
Integrating digital channels can help you improve your sales and customer relations.
Make Better Connections Through Social Customer Service
You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.
Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/O1E0309EFxJ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 22, 2017 6:18 PM
I selected this article from Curatti written by Ashley Faulkes
Unusual methods that will attract visitors to your landing page.
4 Ways to Increase Website Traffic
In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.
Faulkes provides unique strategies you can use to improve your traffic.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/kALa309gFUL
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janlgordon's curator insight,
February 1, 2017 1:09 AM
I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.
True marketing today is based on customer service online
Bring More to Your Clients
Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.
Shervington shows you several ways to improve your customer service strategy through relationship building.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Q9bV308yFKA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today |
I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.
In order to stay ahead of the competition it's important to effectively reach your target market.
Drive Up Your Social Media Sales
As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.
Gilbert explains how to best approach your social media marketing in a non-sales way.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/4dd530cpeIi
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today