Business Improvement and Social media

I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.

It's important to understand what makes a good blogger.

More Blogging Blunders

Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.

Here's what caught my attention:

• Break free from the norms and have your own unique blog style. To be good you have to stand out from the rest. You have to understand what the end goal is.

• Give people a reason to read your articles. Especially since there are thousands of other pieces that are similar to yours.

• Discover your own voice by getting into the way that you talk -- only better. Make it a conversational yet concise format.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/3jdj30cFbpV

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Szpe30cB7pe

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.

Learn why your articles are not getting as much feedback as they did a few years ago.

Why Blog Comments are on the Decline

It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.

Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.

Here's what caught my attention:

• First, take a look at your topics and find out whether these are actually what your audience wants to read. Second, is your content a conversational style? If not, it may need to be tweaked.

• Don't avoid a subject that is serious in nature -- you might be losing readers because of it. Write what your subscribers are looking for instead of playing it safe.

• Put both personality and passion into your content. Reveal more about yourself personally, and back up what you say with facts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/SL6Z30cx2Xd

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

In order to stay ahead of the competition it's important to effectively reach your target market.

Drive Up Your Social Media Sales

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

Gilbert explains how to best approach your social media marketing in a non-sales way.

Here's what caught my attention:

• Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

• On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

• Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/4dd530cpeIi

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

Answer These 4 Marketing Questions

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

Jantsch provides four ways your business can discover the best plan.

Here's what caught my attention:

• Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

• To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

• Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/tzA930c3n0K

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Andy Capaloff because it provides insights into common mistakes made in blogging.

We learn by seeing what other content curators have done.

Content Marketing Blunder Lessons

Many marketers make mistakes when it comes to publishing blog articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

Capaloff explains what to look for when it comes to a great blog post versus a poor one.

Here's what caught my attention:

• Poor spelling and grammar can be a turnoff for readers. You shouldn't write your posts too quickly -- take the time to edit them before they are published.

• Stay away from writing too much text and go with a conversational style instead. This will encourage people to want to read your articles.

• Don't make the reader work hard to understand your blog posts. You don't need to set out to prove brilliance.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

.

Read full article here: http://ow.ly/Lo4K30bQSC5

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

It's important to have a community that is interested in your brand content.

Drive Up Your Social Media Conversations

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

Barker explains how to post content that people will want to respond to.

Here's what caught my attention:

• Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

• You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

• Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/EH1X30bMJkz

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.

How a boy's hunger for a cheeseburger can teach us about a winning content strategy.

Content Marketing Success Story

Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.

Aughtmon explains how to produce a great content marketing plan.

Here's what caught my attention:

• Do everything you can to please your target market and customers. When you do this your results will be much better.

• A good marketer truly understands what marketing is and what it can do. They can reach their readers by appealing to their needs and desires.

• How you approach your audience affects the process of digesting content. This directly impacts a buyer's decision making process.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/Fm3h30ajBR0

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Adeel Sami
 because it provides insights on how to keep the momentum in your blogging strategy.

It takes consistent dedication to make your blog successful.

How to Become a Blogging Champion

It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.

Sami explains the best ways to keep your focus and stay positive.

Here's what caught my attention:

• A great blogger produces content on a regular basis. Consistency is the key to staying in the game and keeping your blog moving forward.

• Keep the perspective that being a content producer is a long-term job. This will help you become more competitive in your niche.

• After taking the first action do not throw in the towel and give up. Those who continue to take action are the winners in the blogosphere.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/MQ0t30bfb92

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

Bring more to your content marketing through the power of interaction.

Visual Content Marketing Success Strategies

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

Selby explains the impact of interactive content on your business marketing reach.

Here's what caught my attention:

• Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

• Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

• Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/gZjy30b8M3Y

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

Reach more customers and readers online with these great resources for business.

12 Marketing, Blog, and Business Tools for More Sales

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

Here's what caught my attention:

• Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

• You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

• There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/V6YR30aZSL8

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

How to build more trust and increase awareness for your brand.

Use Facebook Stories to Improve Your Reach

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

Here's what caught my attention:

• It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

• Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

• Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/8JBY30aW0As

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Here's some tips on how to use Facebook Stories to market your business.

I selected this article from Curatti written by Shyam Bhardwaj because it provides information on how to build authority as a blogger.

An strong blogging community is more important than making money.

Understand How to Become an Authority in Your Niche

As a blogger your connections matter the most -- even above your income streams. I agree that having a strong level of trust will help you establish authority online.

Bhardwaj goes over how to achieve influencer status for your audience.

Here's what caught my attention:

• Writing great content is the first step to attracting attention to your blog. This is a direct reflection of who you are -- the higher the quality the better chances of your articles going viral.

• Conduct research in order to write the best blog posts. People do not like to be deceived -- your articles need to be fact checked and accurate.

• A guest post can help you score more backlinks and website traffic. A reader you influence will spread the word about your blog.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/IrJj30aOyyw

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

In my latest article from Curatti I provide insights into how to build a blog that readers will flock to.

How my Curatti blog became a curation hub.

Generate Content That Gets Read

When it comes to blogging you need to stand out from the crowd with original topics. This means your posts need to be fresh and original, and speak to your audience.

I explain how to effectively reach your readers based on the interests of your readers.

Here's a few main points to consider:

• You’re led either by your own quest for knowledge or by what keeps you up at night. Maybe you just want out of the rat race and are following a passion? If any of these apply to you, be very open to all of the signals you are receiving.

• You either need to build an audience and following organically, over a long period of time, or you have to pay more than ever to reach lots of eyeballs.

• If you have a very clear idea of the product or service you want to sell, have done your competitive analysis and seen an opening for your niche, gear your entire content strategy towards gaining the trust of your target customer base.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/XsPq30cCYJ6

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.

You don't need to be a writing expert in order to create great articles for your blog.

Content Writing Success Steps

Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.

Ranjan explains how to produce a quality articles that your audience will love.

Here's what caught my attention:

• Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.

• There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.

• Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/nnK430czmyN

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shelly Kramer because it provides insights into the power of audio for your content marketing strategy.

Attract a larger audience with audio content.

Why Your Business Needs Audio Content

Both podcasts and live audio through Facebook are on the rise. I agree that you need to include this medium in order to take your marketing to the next level.

Kramer explains the impact of audio content on your business marketing reach.

Here's what caught my attention:

• Creating audio content is just the beginning. You also need to know how to execute a good marketing strategy to get the word out.

• Consumers who get their content on the go are the most popular target market for audio. You should include this in at least 10 percent of your marketing budget.

• It's very cost effective to use audio over video. This does not mean, however; that you should slack on the quality of the broadcast.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/tzxQ30crIAh

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.

Generate personalized articles that your audience will love.

How to Craft Unique Content

When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.

Capaloff shows how to effectively create your own unique voice in your writing.

Here's what caught my attention:

• Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.

• Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.

• There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/r9mD30ceRw4

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

Your readers are seeking information that they can learn from.

Grow Your Website with a Knowledge Base Approach

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

Singh provides 9 reasons your business should include a knowledge based strategy.

Here's what caught my attention:

• High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

• Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

• There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/WUya30c17uP

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

Reach more customers and increase your subscribers with these great resources for business.

12 Tools Your Business Can Use to Drive More Sales

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your business more profitable online.

Here's what caught my attention:

• If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

• Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

• Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TbrJ30bOGyu

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Lisa Sicard
 because it provides insights on how to connect with other bloggers in order to improve your reach.

It takes a village to make your blog successful.

How to Forge Great Blogger Relationships

Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.

Sicard explains the best ways to make new connections in order to improve your blogging strategy.

Here's what caught my attention:

• Meeting other bloggers can help you troubleshoot problems such as a bad plugin. They can assist in things that you don't have time for.

• If you see something is not working on someone else's blog let them know. Don't call it out over social media and respect their schedules.

• Network with other bloggers such as in Facebook groups to get things done. There's a lot to learn from others who have been successful in blogging.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/NUe330bKTNf

Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right followers.

It's important to attract the right followers for your target market to authentically grow your reach on Instagram.

How to Have a Quality Following on Instagram

It's tempting to look more at the number of followers rather than how they are actually benefitting your brand. I agree that you can improve your mobile strategy by attracting the right people.

Herman explains how to best grow your profile with the right connections.

Here's what caught my attention:

• Use specific hashtags for events and conferences in your niche. Go through these posts and 'like' them throughout the day.

• Check out the competition and influencers to see who they are following. If the accounts relate to your business then follow these and engage on their posts.

• Ask your community to tag their friends in your posts. Don't do this all of the time, but rather mix it into your mobile marketing strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Kx1930bhhCU

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.

You can reach your business clients through specific mobile strategies.

Exploring the Mobile B2B Experience

Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.

Zeng shows you several ways to improve your marketing strategy through social mobile.

Here's what caught my attention:

• Most B2B clients use their smart phones as an extension of their laptops and desktops. Your business should consider them to be consumers also.

• Google now prefers websites that are mobile-friendly. This is why businesses and marketers need to update in order to expand their reach.

• You can reach your audience through automation. This provides a personalized experience for your clients whether you are a B2C or B2B.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/wb4530bctVP

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

It's important for your business to have an effective marketing plan in addition to your business plan.

Marketing Success Strategies

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

Hamiya explains the right steps to take in order to build a successful business marketing plan.

Here's what caught my attention:

• Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

• There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

• Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/dzoN30b21KK

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Good blueprint for building an effective marketing plan from Curatti.

I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.

Improve your writing with quality content.

How to Effectively Edit Your Articles

It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.

Elliott explains the process of how to edit your articles and improve your writing at the same time.

Here's what caught my attention:

• It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.

• After writing a post give yourself some time to process it. Save the editing process after you have completed your article.

• Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/qtpb30aY16P

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

The world of technology has shifted in the way we conduct our marketing online

How Second Screen Social Affects Social Media

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

Kramer explains how we have evolved into using several different devices in our social interactions.

Here's what caught my attention:

• Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

• The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

• In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

Read full article here: http://ow.ly/pasA30aQEJb

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today