Business Improvement and Social media

Today, businesses define social media marketing in many different ways. Some businesses see it as an extension of offline and online advertising.

Others use social media as a way to interact with current customers. But no matter how your business uses social media, there is one thing you should remember: social media is a place to be social.
If your business has a presence on social media, but is not actively communicating with consumers, you could be missing out on reaching potential customers and boosting customer loyalty with those who already follow you on social media. This infographic illustrates 21 social media marketing tips your business should remember in order to get the most out of your social media efforts, and give the most to your fans and followers...

Via Lauren Moss

Brands could be missing out on opportunities to engage with consumers on Twitter, and this is a compilation of best practices to leverage the social media platform for businesses.

The report, 'Strategies for Effective Tweeting: A Statistical Review', found that many brands aren’t always using Twitter effectively and outlines the top strategies for engaging with consumers. This data looks at user engagement for the top 320 brands on Twitter to see how successful they were at getting @replies and retweets. Their engagement rates were also assessed to quantify the relationship between @replies and retweets based on their number of followers.

 

Via Lauren Moss