Business Improvement and Social media
23.3K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Ricard Lloria from The MarTech Digest
Scoop.it!

Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset - Demand Gen Report

Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset - Demand Gen Report | Business Improvement and Social media | Scoop.it
From www.demandgenreport.com - July 19, 2017 2:54 AM

"Many content marketers believe their organization values content as an asset, according to research conducted by the Content Marketing Institute. However, while 92% of marketers view content as a business asset, only 46% of respondents have a documented strategy for managing their content as such. The report identified that:

-33% of respondents established customer journey maps;
-32% have structured content, content that can be used in multiple applications;
-29% of content marketers have message architecture and messaging frameworks; and
-19% have content audit reports."


Via Marteq
more...
Marteq's curator insight, July 16, 2017 2:49 PM

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing
Sign up to comment
Rescooped by Ricard Lloria from The MarTech Digest
Scoop.it!

Is Your Marketing IP Secure? | Adobe

Is Your Marketing IP Secure? | Adobe | Business Improvement and Social media | Scoop.it
From blogs.adobe.com - July 19, 2017 2:54 AM
A comprehensive approach to security and compliance spans not just documents, but applications too. Here are three elements that need to be in place for maximum marketing security and suggestions for applying them:

1. Secure document sharing

2. Electronic and digital signatures

3. True redaction
Redaction removes hidden information in metadata and other non-graphic objects on documents, protecting sensitive or confidential information. Be sure your software offers a set of redaction tools where the information you select is completely removed, not just masked, as is often the case.

With true redaction, you can:

Permanently delete both text and graphic images in a document before you distribute it.
Search and redact based on patterns, such as phone numbers, credit card numbers, and email addresses.

Via Marteq
more...
Marteq's curator insight, July 13, 2017 7:49 PM

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn