Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset - Demand Gen Report | Business Improvement and Social media | Scoop.it
From www.demandgenreport.com - July 19, 2017 2:54 AM

"Many content marketers believe their organization values content as an asset, according to research conducted by the Content Marketing Institute. However, while 92% of marketers view content as a business asset, only 46% of respondents have a documented strategy for managing their content as such. The report identified that:

-33% of respondents established customer journey maps;
-32% have structured content, content that can be used in multiple applications;
-29% of content marketers have message architecture and messaging frameworks; and
-19% have content audit reports."


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