Business Improvement and Social media

Good content marketing happens when strong ideas meet a consistent process. That’s harder than it sounds. Learn how to improve your content program.

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  This represents more than 1,000 titles across 10 industries.

The title of your lead gen content marketing item accounts for 82% of the variance in performance. 

This is the single most important performance factor.

Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important.  Of course, when we are talking about performance/effectiveness, it’s a question of whether someone will choose to download it.What did our research find?  Here are the 7 Key Factors to creating the most effective title....

Squeeze more traffic and conversions out of your old content with these 9 content hacks that can help you repurpose your content.

"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.

How to investigate why your well-researched, optimized article isn’t doing well in Google search results.

Content Marketing Hub

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun.

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm....

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media Strategy in 8 Steps (Summary)

One of the major theses we employ in our social media strategy process is this:

Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16

With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?