Business Improvement and Social media

I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.

You don't need to be a writing expert in order to create great articles for your blog.

Content Writing Success Steps

Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.

Ranjan explains how to produce a quality articles that your audience will love.

Here's what caught my attention:

• Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.

• There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.

• Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/nnK430czmyN

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I selected this article from Curatti written by Shelly Kramer because it provides insights into the power of audio for your content marketing strategy.

Attract a larger audience with audio content.

Why Your Business Needs Audio Content

Both podcasts and live audio through Facebook are on the rise. I agree that you need to include this medium in order to take your marketing to the next level.

Kramer explains the impact of audio content on your business marketing reach.

Here's what caught my attention:

• Creating audio content is just the beginning. You also need to know how to execute a good marketing strategy to get the word out.

• Consumers who get their content on the go are the most popular target market for audio. You should include this in at least 10 percent of your marketing budget.

• It's very cost effective to use audio over video. This does not mean, however; that you should slack on the quality of the broadcast.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/tzxQ30crIAh

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I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

Your readers are seeking information that they can learn from.

Grow Your Website with a Knowledge Base Approach

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

Singh provides 9 reasons your business should include a knowledge based strategy.

Here's what caught my attention:

• High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

• Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

• There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/WUya30c17uP

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I selected this article from Curatti written by Lisa Sicard
 because it provides insights on how to connect with other bloggers in order to improve your reach.

It takes a village to make your blog successful.

How to Forge Great Blogger Relationships

Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.

Sicard explains the best ways to make new connections in order to improve your blogging strategy.

Here's what caught my attention:

• Meeting other bloggers can help you troubleshoot problems such as a bad plugin. They can assist in things that you don't have time for.

• If you see something is not working on someone else's blog let them know. Don't call it out over social media and respect their schedules.

• Network with other bloggers such as in Facebook groups to get things done. There's a lot to learn from others who have been successful in blogging.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/NUe330bKTNf

Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo

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I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

Attract more readers with content that it suitable to them.

How to Create an Attractive Post

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

Elliott explains how to improve your articles and write the perfect post.

Here's what caught my attention:

• The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

• Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

• A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/45vp30azSQI

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I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

The story of how one blogger became a businessman.

Going From Blogger to Business Owner

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

Faulkes provides his own perspective on what it takes to run a successful blogging business.

Here's what caught my attention:

• Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

• It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

• When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/9vT530aam4V

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Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

We don’t feel that Content Shock is something that any of us need to be concerned over. 

Let’s not forget that

“As content continues to grow, search keeps pace by constantly improving. “

“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

And amongst those who stand to gain from the situation are:

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

… a statement which is at least partly backed up here by an end user perspective:

“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves

Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.

Learn why your articles are not getting as much feedback as they did a few years ago.

Why Blog Comments are on the Decline

It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.

Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.

Here's what caught my attention:

• First, take a look at your topics and find out whether these are actually what your audience wants to read. Second, is your content a conversational style? If not, it may need to be tweaked.

• Don't avoid a subject that is serious in nature -- you might be losing readers because of it. Write what your subscribers are looking for instead of playing it safe.

• Put both personality and passion into your content. Reveal more about yourself personally, and back up what you say with facts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/SL6Z30cx2Xd

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I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.

Generate personalized articles that your audience will love.

How to Craft Unique Content

When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.

Capaloff shows how to effectively create your own unique voice in your writing.

Here's what caught my attention:

• Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.

• Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.

• There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/r9mD30ceRw4

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I selected this article from Curatti written by Andy Capaloff because it provides insights into common mistakes made in blogging.

We learn by seeing what other content curators have done.

Content Marketing Blunder Lessons

Many marketers make mistakes when it comes to publishing blog articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

Capaloff explains what to look for when it comes to a great blog post versus a poor one.

Here's what caught my attention:

• Poor spelling and grammar can be a turnoff for readers. You shouldn't write your posts too quickly -- take the time to edit them before they are published.

• Stay away from writing too much text and go with a conversational style instead. This will encourage people to want to read your articles.

• Don't make the reader work hard to understand your blog posts. You don't need to set out to prove brilliance.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/Lo4K30bQSC5

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I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.

The right way to approach your audience is through high-quality content, not high quantity.

Correct Misguided Thinking for Your Content Strategy

The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.

Zambito explains the different misconceptions related to content planning and marketing.

Here's what caught my attention:

• Organizations have taken their eyes off of what is taking place in the digital world. The customer experience can get missed when we do not pay attention to this.

• The customer journey is not the same as the content journey. Businesses need to focus on the interactions and experiences instead.

• As content producers we need to move away from a broadcasting mentality. This includes how we personalize what we write.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/s6By30aDSSZ

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I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to learn more about SEO for better content.

Understand how to attract more traffic to your website and content.

4 Resources to Help You Learn About SEO

In order to get more visitors and readers you need to have the right knowledge. I agree that by learning more about SEO your business can build a successful online presence.

Zolotaryova provides unique resources you can use to improve your marketing strategy.

Here's what caught my attention:

• Content marketers can get a better understanding of SEO in order to learn more about their niche and create new ideas. They can also increase their conversion rates with a lower cost.

• You need to use the right keywords in order to attract the traffic you deserve. A poorly crafted headline can decrease your website traffic.

• Create better content by understanding algorithms. Your readers should be your primary consideration for tackling your SEO strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/J3Q230axod2

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I selected this article from Curatti written by Karen Dikson because it provides insights on how to to avoid costly copywriting mistakes.

In order for your brand to attract more readers you need to provide high-quality content.

Common Copywriting Errors

Your message should draw in your audience. I agree that you can reach more people by writing more effectively in a simple, concise manner.

Dikson explains the common mistakes content marketers make and how to fix them.

Here's what caught my attention:

• Choose a single-column layout for better reading flow. In addition to sub-headlines make sure your paragraphs naturally move into the next one.

• Before you start writing have a specific goal in place. Go beyond just clever copy and provide something that is creative and fresh.

• If you're going to use a bold claim you need to back it up with facts. This builds trust with potential customers as well as a good brand reputation.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/UuPL3086mjI

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Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.