When comparing quantity metrics with quality metrics, Certainly, one is easier. But it's the other that will bring you conversions
Via janlgordon
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janlgordon's curator insight,
January 24, 2017 8:54 PM
I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.
Consumers want to grab the next great product before it goes away.
How Scarcity Marketing Affects Buying Decisions
When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.
Harman explains the power behind this principle with the right methods to use.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: Pixabay.
Read full article here: http://ow.ly/QWwl308k3rf
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
December 14, 2016 5:37 PM
I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.
It's important to know who your followers are more than how many.
Improve Your Communication on Instagram
Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.
Herman shows how to get to know your Instagram followers better in order to provide value.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/idA33078zgu
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Neil Ferree's curator insight,
February 4, 2014 3:36 PM
Social Content Marketing is no longer an Option. Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.
Randi Thompson's curator insight,
February 6, 2014 9:43 AM
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought?
renata mello's curator insight,
February 21, 2014 11:10 AM
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them? |
janlgordon's curator insight,
March 17, 2017 4:19 PM
I selected this article from Curatti written by Katherine Crayon
The look of your eCommerce website directly affects your business's revenue.
Attract More Customers with a Better Website Design
To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.
Crayon explains 10 different ways your eCommerce business can make improvements to your website.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
This post was sponsored by Template Monster Read full article here: http://ow.ly/PWPn30a16Ip
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janlgordon's curator insight,
January 4, 2017 4:46 PM
I selected this article from Curatti written by Susan Gilbert because it provides tips to help you improve your website sales.
How to build a sales page that goes to work for your business.
Add Spice to Your Website Sales Page
A compelling message will capture your audience's attention and compel them to sign up for your products or services. I agree that an attractive and clear sales page will help improve your conversions.
Gilbert shows you what to include such as the use of videos and colorful images to spark curiosity.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/2fRf307H4iK
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Peg Corwin's curator insight,
January 30, 2016 6:12 PM
5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,
Brian Yanish - MarketingHits.com's curator insight,
February 12, 2016 2:09 PM
5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,
A.W. Smith Law's curator insight,
February 20, 2013 4:31 PM
Very true! Something all businesses should keep in mind. The importance of connecting and understanding your clients/customers is invaluable. |
I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.
Understanding the outcome of your marketing strategies can help improve your conversion rates.
Measuring for Business Success
You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.
Caruso explains what quality metrics look like and how this can affect your bottom line.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/RzSx30a6f8o
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
What an intuitive piece about quality versus quantity. I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur. The importance of a quality audience being offered quality content is what translates to the bottom line. Likes, clicks and follows are not reflective of NOI.