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Marketers vs Creatives: Communication Breakdown

Marketers vs Creatives: Communication Breakdown | Business Improvement and Social media | Scoop.it
Creating good content is more important than ever, but are marketers and creatives working together as well as they could? We talked to 789 marketers and creatives to see what’s getting in the way of producing outstanding content.

Through our original research, you'll learn:

Where creative teams come up short
How marketers can do better
Best practices for improving communication


Download the report now to make sure nothing hinders your ability to produce effective content.
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How The Most Creative People In #Business Generate New Ideas

How The Most Creative People In #Business Generate New Ideas | Business Improvement and Social media | Scoop.it

The 100 people on 2015's Most Creative People in Business list have achieved impressive breakthroughs across a wide swath of industries: finding a possible cure for Ebola, using drone technology to help save endangered animals, modeling jet engines with 3-D printers.

 

None of these breakthroughs came from resting easy on outdated ideas or settling into familiar ruts. And yet, even this illustrious group admits to getting stuck and actively seeking grist for the mill. So we put the following question to the group: Where or from whom do you seek out inspiration? What do you do when you're in a rut? And most importantly, how do you keep new ideas flowing? Here's what some of them had to say—if you try them out yourself, one each day of the work week, you'll have almost a month of options to help spark some creative new ideas of your own.


Via The Learning Factor
The Learning Factor's curator insight, May 27, 2015 12:25 AM


Everybody gets stuck. Here's how some of the most innovative thinkers in business get themselves out of mental ruts and generate new ideas.