Content creators understand the significance of creating quality content and the results it can help them generate.
However, they are also aware that creating relevant content and sharing it with the intended audience consistently can be daunting and time-consuming. This has given rise to an era of content curation.
Since access to relevant information is now available at our fingertips, content creators have started leveraging third-party sources to keep the needle moving.
Curation has made it easier for us to publish more content with ease. The problem is that it may also have caused information overload, making people easily distracted and quickly hopping from one information source to the next.
Content creators understand the significance of creating quality content and the results it can help them generate.
However, they are also aware that creating relevant content and sharing it with the intended audience consistently can be daunting and time-consuming. This has given rise to an era of content curation.
Since access to relevant information is now available at our fingertips, content creators have started leveraging third-party sources to keep the needle moving.
Curation has made it easier for us to publish more content with ease. The problem is that it may also have caused information overload, making people easily distracted and quickly hopping from one information source to the next.
"[C]reating relevant content and sharing it with the intended audience consistently can be daunting and time-consuming. This has given rise to an era of content curation."
If you google "Four C's of Technology Integration" you will get links to a myriad of "C-words" including: Creativity/Creation, Consumption, Curation, Connection, Collaboration, Communication, and Critical Thinking. All of which are important elements of learning and can be enhanced with the use of technology.
Curation is the “ability to find, to filter, to evaluate, to annotate, to choose which sources are valuable” (Valenza, Boyer , Curtis, 2014). In our information-rich age, not only is it necessary to curate, but creating content from curated resources is an excellent way to consolidate understanding and provides students with the opportunity to think critically and creatively. I have written about Content Curation and Digital Leadership before. I also include curation tools in the chapter, “The Other Social Media Tools” in Social LEADia because I believe that Storify, and curation tools like it…
Here are a few thoughts about why students should learn how to curate content. We live in a world of instant information. With the tap of a button, we can read articles, watch videos, listen to podcasts, and engage in rapid-fire conversation about anything. The traditional gatekeepers are gone, which is great for students. They can create and share their work in ways that were previously unimaginable.
But there’s a cost. If we’re not careful, we mistake the speed of consumption for the depth of knowledge. And that’s why we need students to learn the art of curation. Curators ask thoughtful questions and find resources that are accurate and interesting They Geek Out on the Content, finding the takeaways, make sense out of ideas
La curación de contenidos es una actividad importante en la era actual, tanto para educadores como para alumnos. No debemos confundir curar contenidos con tener un conocimiento sobre una materia. Pero, ¿sabemos diferenciar ambos conceptos?
In my latest article from Curatti I provide insights into how to build a blog that readers will flock to.
How my Curatti blog became a curation hub.
Generate Content That Gets Read
When it comes to blogging you need to stand out from the crowd with original topics. This means your posts need to be fresh and original, and speak to your audience.
I explain how to effectively reach your readers based on the interests of your readers.
Here's a few main points to consider:
You’re led either by your own quest for knowledge or by what keeps you up at night. Maybe you just want out of the rat race and are following a passion? If any of these apply to you, be very open to all of the signals you are receiving.
You either need to build an audience and following organically, over a long period of time, or you have to pay more than ever to reach lots of eyeballs.
If you have a very clear idea of the product or service you want to sell, have done your competitive analysis and seen an opening for your niche, gear your entire content strategy towards gaining the trust of your target customer base.
Careful editing can make such a difference to your writing, as there is so much more to think about than just spelling, grammar and sentence construction.
I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.
Improve your writing with quality content.
How to Effectively Edit Your Articles
It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.
Elliott explains the process of how to edit your articles and improve your writing at the same time.
Here's what caught my attention:
It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.
After writing a post give yourself some time to process it. Save the editing process after you have completed your article.
Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
From curator~ " Elliott explains the process of how to edit your articles and improve your writing at the same time. Here's what caught my attention: It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end. After writing a post give yourself some time to process it. Save the editing process after you have completed your article. Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create quality content your audience will love.
Fuel your marketing efforts with fresh, original content.
Content Marketing Success Strategies
Many marketers publish articles in order to boost their visibility online. I agree that you need to have a plan in place that will take your marketing to the next level.
Selby explains the impact of great content on your business growth.
Here's what caught my attention:
Transform your old content into new blog posts. For example, create a video how-to guide or promote a series of posts in an eBook.
Avoid stepping over the line of recreating articles and plagiarism. Use tools like Feedly to help find ideas and repurpose what you already have.
Be selective when it comes to using user-generated content. This is where the comments section on your blog can be helpful in encouraging feedback.
If you've been debating your content curation strategy, wondering which topic to curate content around, here’s a three step guide to find the right topic.
Content Marketers, here's the recipe for content curation: choose a topic that "interests your audiences, faces minimal competition, and has sufficient third party content."
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.
The image above amounts to a template for curating a digital space:
Find something timeless to curate.Fit it into a pattern that makes sense.Find a larger context for why this matters.Share widely.
I think this fits into Harold Jarche’s simpler seek-sense-share framework.
Why does this matter? If curation is all that Tufte and Bhatt say it is, then why aren’t scaffolds like these being used more often for training and in learning systems? I am using the curation tool Scoop.it to do curation with my freshman comp students. They use Scoop.it as their introductory platform for beginning to acquire the skills Tufte enumerates above that are part of the academic and business spaces they will eventually live in. I am hoping they will demonstrate why it curation matters as they seek-sense-share their way to long and short form ‘texts’ that they will be writing all semester. That will include essays, tweets, G+ community posts, blog posts, research papers, emails, plusses, favs, instagrams, zeegas, slideshares, pictures, and a massive mobile presence from their own digital spaces. Wish me luck.
The image above amounts to a template for curating a digital space:
1. Find something timeless to curate.
2. Fit it into a pattern that makes sense.
3. Find a larger context for why this matters.
4. Share widely.
I think this fits into Harold Jarche’s simpler seek-sense-share framework.
Why does this matter? If curation is all that Tufte and Bhatt say it is, then why aren’t scaffolds like these being used more often for training and in learning systems? I am using the curation tool Scoop.it to do curation with my freshman comp students. They use Scoop.it as their introductory platform for beginning to acquire the skills Tufte enumerates above that are part of the academic and business spaces they will eventually live in. I am hoping they will demonstrate why it curation matters as they seek-sense-share their way to long and short form ‘texts’ that they will be writing all semester. That will include essays, tweets, G+ community posts, blog posts, research papers, emails, plusses, favs, instagrams, zeegas, slideshares, pictures, and a massive mobile presence from their own digital spaces. Wish me luck.
"A curator, therefore, whether she is a journalist-by-proxy such as Popova or a student completing an assignment in a classroom, not only collects and interprets, but also creates a new experience with it."
Creo que esta definición zanja la discusión sobre si un "Content Curator" es una adaptación moderna al "Documentalista" de los medios tradicionales.
De muy recomendada lectura para los que nos dedicamos a la Curación de Contenidos.
I have written about curation before using Twitter as a Curation Tool and about the importance of helping our Students Becoming Curators of Information. Sue Waters also just published a very compr...
Content curation requires more than just the selection of information. It’s the assembling, categorizing, commenting and presenting of the best content available.
La curación de contenidos esta tomando fuerza en las empresas y organizaciones.
Cada vez son más los Blogger, Comunity Managers y Marketers que echan mano de ella.
Muchos de ellos de forma inconsciente…
Como consecuencia el contet curator, el profesional encargado de capturar, filtrar, contextualizar y compartir la información poco a poco se esta dando a conocer en la realidad de las empresas y profesionales de la información.
Avanzan despacio y lo hacen luchando contra muchos obstáculos.
Por eso los contents curators son para mí los nuevos superhéroes de la red.
¿Por qué los content curators son los nuevos superhéroes de la red?
Para mí, un content curator es un superhéroe no solo por la labor titánica de su trabajo: enfrentarse a una marea creciente de informaciones que deben filtrar y contextualizar,
Sino porque son los auténticos ojos y oídos de una empresa y organización
Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes?
The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. As a content curator, your task is to pick only the best content to share with your audience.
Il n’aura échappé à personne que depuis plus d’un an déjà, les termes « curation » et « curateur » sont de plus en plus présents sur le Web. Vous aurez lu au détour de vos navigations que la curation est l’avenir du Web ou, au contraire, qu’elle n’apporte rien et ne fait que générer de la surcharge informationnelle. Vous aurez entendu qu’elle permet à tout un chacun d’effectuer sa veille quotidienne et de la partager ou ... qu’elle fait perdre son temps ! Vous aurez lu aussi qu’elle est en mesure d’alimenter certains processus métier en informations dans les organisations et vous vous serez (légitimement) demandé s’il ne s’agissait pas de réinventer la roue... C’est à la fois pour lever le voile sur les nouvelles pratiques que recouvre la curation et pour vous permettre d’en tirer le meilleur parti que ce dossier a été conçu.
Le terme « curation » est issu du latin curare et désigne initialement le fait de soigner. Par extension, les Anglo-saxons utilisent le mot curator pour désigner celui dont le rôle est de sélectionner les œuvres artistiques qui seront présentées lors d’une exposition ou qui constitueront une collection de musée, d’en prendre soin donc, tout en prenant en compte les publics auxquels ces œuvres seront proposées. Par extension encore, ils ont choisi le terme de content curator pour qualifier l’internaute qui, par envie, passion ou besoin de reconnaissance (et souvent un peu des trois) partage et met en scène ses découvertes numériques sur un service de curation (cf. le comparatif des services présenté p. 40). Comme le souligne Véronique Mesguich dans l’article suivant, la pratique est intéressante en ce que, ainsi auto-investi de sa mission et au regard de son expertise, chaque curateur va « filtrer [les contenus numériques] les plus pertinents, […] les organiser, les structurer à travers un dispositif de scénographie ». L’internaute curieux ou souhaitant rester informé sur un sujet précis identifiera alors les curateurs experts du domaine afin de disposer d’informations qualifiées (cf. Camille Alloing p. 31 ainsi que l’interview d’Alexandre Serres p. 35).
This is my interview for the Summit on Content Marketing. The subject is "Blogging Blunders (and how to avoid them)" It's audio with slides. Watch or listen
I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.
It's important to understand what makes a good blogger.
More Blogging Blunders
Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.
Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.
Here's what caught my attention:
Break free from the norms and have your own unique blog style. To be good you have to stand out from the rest. You have to understand what the end goal is.
Give people a reason to read your articles. Especially since there are thousands of other pieces that are similar to yours.
Discover your own voice by getting into the way that you talk -- only better. Make it a conversational yet concise format.
I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.
You don't need to be a writing expert in order to create great articles for your blog.
Content Writing Success Steps
Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.
Ranjan explains how to produce a quality articles that your audience will love.
Here's what caught my attention:
Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.
There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.
Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.
I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.
Attract more readers with a focused call-to-action in your posts.
How to Create an Great CTA
Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.
Elliott explains what a difference a focused call-to-action can make in your blog posts.
Here's what caught my attention:
Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.
Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.
Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.
I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.
The story of how one blogger became a businessman.
Going From Blogger to Business Owner
Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.
Faulkes provides his own perspective on what it takes to run a successful blogging business.
Here's what caught my attention:
Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.
It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.
When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.
I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.
Why re-publishing methods only improve your website rankings.
Publish Less With More Substance
Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.
Preston explains what options are available to publishing more meaningful blog posts.
Here's what caught my attention:
A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.
Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.
Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.
For content marketers that are looking to increase content production and save time, content curation is the answer. In addition, your audience will thank you for exposing them to new sources of 3rd party, independent content. In fact, according to a recent study, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content.
Scoop.it, the content discovery, curation, distribution and publishing platform has recently added some very significant improvements to its offering, that make it service even more interesting for any kind of online publisher, company or agency looking forward to find, vet and curate the best content available online on a specific topic.
The first and long-awaited new feature is the availability of multiple layout templates that Scoop.it publishers can now utilize and which can be swtiched to instantly.
The second one is full embedding of curated topics onto any web page to make it easiest for any publisher to rapidly integrate and display scoop.it content directly on their sites.
The third and most powerful new addition is the availability of a new white label direct publishing feature for WordPress-based publishers.
Although I have not had the opportunity to test this new feature, which is available only through a new Marketers subscription plan, it surely looks as the perfect fit for all those publishers who wanted to use Scoop.it more as a backend for producing curated content for their site than as a final publishing destination.
With these new additions Scoop.it consolidates itself as feature-rich, reliable and affordable content curation system that can satisfy many different types of needs: from education, to content marketing, news publishing and community building.
Nice to see SI moving along. I haven't read this and I wonder if it's the news I read a few weeks ago. At any rate I think SI is getting a bit ahead in the race between them and RebelMouse.
I've had an issue in the UI with RM for almost 2 months and they don't seem inclined to do anything about it....but SI has always worked fine.
Lions, Tigers, Bears & Content Shock & SMB Survival Small to Medium Sized Businesses are overwhelmed. The clearest message we've received during our first six months creating our Startup Factory funded startup called Curagami is a clear protest. "Overwhelmed" is the most common adjective SMBs use to describe their situation.
Not hard to see why SMBs are feeling overwhelmed. Tactics that used to insure consistent yearly growth are sick. Tactics are drying up faster than ever.
* Coupons of any kind (losing relevance with smartphone users)..
* Groupons (blows brands up almost beyond repair). * Email marketing (sick due to social / mobile web). * Social Media Marketing (sick and getting sicker fast). * Content Marketing.(content shock sick).
* Ecommerce (too many stores, same offerings). * PPC (paying more to get less). * Retargeting (cat out of bag, so sick efficacy declining). * Video Marketing (steep learning curve, expensive). * Viral Marketing (everyone has that cold now & hit or miss). * Cause Marketing (not as unique as once was & live or die with partner).
* Celebrity Marketing (expensive and live or die with branded celeb).
* SEO (don't even get us started, all but gone, baby, gone).
2. Community Banding and binding tribes of contributors, advocates and supporters to your cause.
3. Friends of Friends marketing. Reaching new customers via WOM (Word-of-Mouth) supplied by fans, brand advocates and social marketing Sherpas willing to sacrifice and help your cause.
Curagami (http://wwww.curagami.com ) is focused on helping SMBs create sustainable community via the Friends-of-Friends marketing community generates.
Am Scooping Guillaume's post to use in our Curagami board meeting tomorrow and we are working on 3 cool ideas:
* Curagami SMB Survival Guide - one page "action focused" recommendations on the tapestry of marketing tools and tactics needed to know where online "success" lives these days.
* Curagami $25,000 SMB Survival Contest - Help in seo, content marketing and community building to make this holiday online selling season great.
* Curagmai SMB Survival School - 1 day training to support SMBs at the American Tobacco Campus in Durham, NC.
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
Marty Note (here is comment I wrote on Dr. V's blog)
Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.
Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.
I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.
Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.
For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.
When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.
This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.
So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.
To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
Content creators understand the significance of creating quality content and the results it can help them generate.
However, they are also aware that creating relevant content and sharing it with the intended audience consistently can be daunting and time-consuming. This has given rise to an era of content curation.
Since access to relevant information is now available at our fingertips, content creators have started leveraging third-party sources to keep the needle moving.
Curation has made it easier for us to publish more content with ease. The problem is that it may also have caused information overload, making people easily distracted and quickly hopping from one information source to the next.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Content+curation
Aunque la creación de contenidos es valiosa para la educación, el consumo de información debe mantener un equilibrio saludable.
"[C]reating relevant content and sharing it with the intended audience consistently can be daunting and time-consuming. This has given rise to an era of content curation."