Business Improvement and Social media

Learning about your customers has become a priority in business, informing everything from product development to marketing and customer service. It’s important that brands remain aware of the customer perspective as they make crucial decisions.

 

This has given birth to a surge in experiential marketing and a focus on customer experience. By giving consumers the option of trying their products out, businesses find that they can increase conversions.

 

What brands may not realize, though, is that these marketing events offer the perfect opportunity to collect customer data. With the right tools in place, businesses can learn more about their target market while also introducing their offerings to potential customers.

Here are a few best-in-class solutions for collecting data from and about your customers.

Via The Learning Factor

Via Marylene Delbourg-Delphis

Customer journey mapping an assortment of case study's and templates. How to start with customer journey mapping.

Via Michael Sabah, Marc-Andre Berclaz

Imagine trying to communicate with customers that speak 11 different languages and come from dozens of different cultures. How would you help them understand how to manage their debt when they never had credit before? On a recent episode of mypodcast, YPO's 10 Minute Tips From the Top, I interviewed Ian Wason, CEO ofIntelligent Debt Management (IDM), on how he solved these exact problems.

 

Wason, a member of Young Presidents' Organization (YPO), related how his company is able to help clients in South Africa overcome their debt issues with a 90 percent success rate, which is substantially higher than his competitors. The key for him is strong and creative communication. Here are his tips for communicating effectively with your customers.

 

1. Identify their pain.

 

Successful communication with a customer starts with understanding. By identifying their needs, you are more likely to develop an appropriate solution. Moreover, by showing them empathetically that you understand their pain, they will also see that you care and will be more willing to work with you.

Via The Learning Factor

Don't you wish marketing were as easy as waving a magic wand? Unfortunately, marketers must create their own magic to drive sales, raise awareness and generate qualified leads, in the face of ever changing customer needs and expectations.

In order to capture, cater to, and retain a customer's interest, CMOs and entrepreneurs need to make it more rewarding to choose their company. In the words of Hilton Chief Marketing Officer Geraldine Calpin, "We have to get customers really engaged and addicted to what we as a brand stand for. The way you get brand loyalty, love and stickiness, is through world class hospitality and technology. Simple, beautiful, useful technology makes travel easier."

Via The Learning Factor

Customers today are more digitally connected, socially networked, and better informed than ever before. The customer journey, or the path that each customer takes with an organisation, is an organic one. It spans across channels and touchpoints. It can start anywhere, at any time, and can move in any direction – even backwards and in loops.

Each customer journey is unique. Whether buying or getting help for a product, customers will vary their process each time, based on what is convenient at that moment. They expect a consistently great experience across channels in real-time – from a marketing touch to a commerce interaction, from the contact centre to a sales meeting.

Multichannel integration and single customer view have been talked about for years, so why are they not yet a reality?

Via Brian Yanish - MarketingHits.com

By guiding the design of customer interactions, the principles of behavioral science offer a simple, low-cost route to improved customer satisfaction.

Sales numbers are only part of the equation.

Via CSL

Every CEO, marketer and entrepreneur wants their business to “stand out”, to rise up out of the noise of the competition and grab the hearts and minds of consumers and clients. They want raving fans lining up for their products and services. They want repeat business and loyalty. Who wouldn’t?

 

When you have raving fans, you get the two most coveted things in 21st century marketing — word of mouth and “social proof”, in the form of positive reviews and spontaneous, unequivocal social promotion.

Via The Learning Factor