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Business Improvement and Social media
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Scoop.it!
Can customers really fall in love with your business? It's time for a reality check. Businesses aren't half as cool as their owners like to think they are. In fact, some businesses are pretty much universally disliked. Ryanair, for example, has made a good living out of saying "Well, you get what you pay for!", but even they have recently inaugurated a new advertising campaign, headlined (imaginatively...) "We're changing". Cheap'n'nasty is a valid positioning, but a dangerous one to live by. Most businesses, though, and by 'most' we mean a good 95%, are neither liked or disliked. They are just there. To prove the point, sometimes marketing managers forget this, and think that their brands are much more meaningful in people's lives. Especially with social media interaction, this over-estimation of brand value can lead to hilarious misjudgements (NB: swear word warning, NSFW). Via Daniel Watson 
Cathy Matthews's curator insight,
February 13, 2014 9:35 AM
The 7 tips for success included in the article make great sense and focus on core values that work. 
Fusebill's curator insight,
February 13, 2014 10:22 AM
"It's time for a reality check. Businesses aren't half as cool as their owners like to think they are." |
Are you missing the most important part of CRM?