Business Improvement and Social media

I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

You can reach your prospects through a better understanding of why customers make a purchase.

Exploring the B2B Buyer Journey

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

Here's what caught my attention:

• B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

• Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

• Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/JPQr30cap5v

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

Visibility is still an important factor in developing a marketing strategy.

Understanding The New Marketing Trends

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

Newman shows the latest changes in marketing and the impact that digital technology has played.

Here's what caught my attention:

• In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

• Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

• While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/lER0307urTw

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

You can gain a lot of useful knowledge through research of your eCommerce business.

A/B Testing for Online Businesses

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

Here's what caught my attention:

• In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

• During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

• The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/FoSG306H6uh

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Is there anything AI can't do?

Ben @Econsultancy shares 15 key examples of AI in Marketing:

1. Recommendations/content curation

Companies can no longer react to customers expectations, they need to be proactive.

"Companies building the most effective journeys master four interconnected capabilities:

1) Automation

2) Proactive personalization

3) Contextual interaction

4) Journey innovation

David Edelman shares his experience with Sungevity, along with other developments from other major brands.

Share other brand stories you have experienced where they continuously improve and delight across your journey with them?

Have you already fallen into The Loyalty Loop?

I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

By measuring your results you can move toward a more profitable business online.

Solve Marketing ROI for Better Results

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

Brenner explains the first steps toward improving your marketing ROI.

Here's what caught my attention:

• Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

• It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

• Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/zej030bC44A

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Avinash Nair because it explains how fact checking has gone from just journalism to just about every industry.

Use data journalism to help your business understand emerging trends and industry changes.

How Your Brand Can Better Use Data

As a business it's important to understand both analytics and tracking. I agree that in order to be effective you need to use the same methods that journalists have done in their research.

Nair explains exactly what data journalism is and what this means for your business information discovery process.

Here's what caught my attention:

• Data is not just about the numbers. Interactive charts can involve your audience in a way that tells your business important backlinks and the who is responding. 

• Use social media as an analyzing tool. Use a long form post along with hashtags that can also be converted into an infographic or PPT that can be shared and measured.

• Focus on storytelling methods by looking at other articles in your industry and who the authors are. This provides useful information that you can use in your own content marketing strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Vanity Fair.

Read full article here: http://ow.ly/JOhq305zJ7j

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Valuable data and insights. Any surprises?

Valuable data and insights. Any surprises?

Valuable data and insights. Any surprises?

Set it and Forget it, social media works

I found many of the statistics in this article to be very intriguing.  For starters, I did not realize that Twitter's follower base has now grown to over half that of Facebook's.  Furthermore, I had no idea that users spend close to the same amount of time on each site, because to me, Twitter is more of a place to simply post things, while Facebook is more of a place to browse.  Next, I was not surprised to hear that about 80% of Pinterest users are women, however, I was surprised when it stated that about half of the total number of users have children!  Last but not least, I personally have not heard much chatter about Google+, so it was surprising to find out that its follower count increases by about 33% each year!  All in all, it was a very interesting article to read through!

Another interesting infographic showing the potential and scale of social media.

Et en plus, c'est beau !