Business Improvement and Social media

I selected this article from Curatti written by Avinash Nair because it explains how fact checking has gone from just journalism to just about every industry.

Use data journalism to help your business understand emerging trends and industry changes.

How Your Brand Can Better Use Data

As a business it's important to understand both analytics and tracking. I agree that in order to be effective you need to use the same methods that journalists have done in their research.

Nair explains exactly what data journalism is and what this means for your business information discovery process.

Here's what caught my attention:

• Data is not just about the numbers. Interactive charts can involve your audience in a way that tells your business important backlinks and the who is responding. 

• Use social media as an analyzing tool. Use a long form post along with hashtags that can also be converted into an infographic or PPT that can be shared and measured.

• Focus on storytelling methods by looking at other articles in your industry and who the authors are. This provides useful information that you can use in your own content marketing strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Vanity Fair.

Read full article here: http://ow.ly/JOhq305zJ7j

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