Business Improvement and Social media

I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

You can reach your prospects through a better understanding of why customers make a purchase.

Exploring the B2B Buyer Journey

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

Here's what caught my attention:

• B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

• Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

• Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/JPQr30cap5v

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

Integrating digital channels can help you improve your sales and customer relations.

Make Better Connections Through Social Customer Service

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

Here's what caught my attention:

• The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

• Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

• Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/O1E0309EFxJ

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I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

Why Context is More Important Than Content

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

Zambito explains the basics of context in how it relates to today's online consumer.

Here's what caught my attention:

• In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

• When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

• Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Tony Zambito.

Read full article here: http://ow.ly/l7qK307CKXw

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Raymond Morin because it explains the growing influence of a generation of digital buyers.

By understanding the Generation C class of Internet and social consumers your business can better reach them.

Improve Your Customer Influence in a Digital Realm

In the information age it's important to reach your audience on their level in order to be most effective. I agree that your business can better understand how to achieve this by taking a look at how consumer behavior has evolved.

Morin explains several ways customers have become influential over business and what could change in the future.

Here's what caught my attention:

• Social media has made us more connected than ever before. While baby boomers are retiring the next young, digital generation is on the rise.

• A large portion of online sales come from millennials who spend nearly $600 billion in the U.S.. In three years this number could grow to $1.5 trillion.

• We have now entered an era of Generation C where young people have adopted new ways of learning and processing information. Those born after 2013 will influence the sales spectrum even further.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/6iHw306mEzD

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Lo que define a un profesional digital escrito en este buen post de Fernando de la Rosa.

Habilidad. Conocimiento. Conectado. Experiencia. Actitud.

5 aspectos clave de todo profesional digital y 2 texts para autoevaluarnos

Lessons in Employee and Customer Experience, Strategy, Leadership to name a few.

Share your mentors and stories across your own journey?

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Szpe30cB7pe

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Greg Satell because it provides insights on how industries are affected by innovation and technology.

Understanding the affect of innovation and the Internet of things in business.

How Technology Has Changed Companies

We are experiencing new technological changes like never before in Internet history. I agree that we need to understand this affect for our own business productivity.

Satell explains the various changes in technology, and which industries have been affected.

Here's what caught my attention:

• Agriculture is greatly impacted by innovation. Ecology is now data driven, which directly affects our water systems. This sector is now partnering with big tech companies like IBM.

• Digital connectivity continues to transform physical machines. The age of the computer has evolved instead of gone away.

• Water is the new oil because of technological advances. This means that we can be more efficient commercially and that is good news for politics.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ZyzB30bSXXk

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

The new digital-centric world and customer reach.

New Customer Approaches Emerge in the Digital Age

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

Zambito explains different methods of reaching your audience in the midst of a digital age.

Here's what caught my attention:

• Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

• In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

• The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/wIcL309lnAo

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I selected this article from Curatti written by Michael Brenner because he shows how companies have only tapped into a small portion of the latest innovations.

Many businesses are falling behind when it comes to keeping up with new technology.

Digital Divide Has Created an Economy of "Haves" and "Have Mores"

The United States is at the top when it comes to technological innovations. I agree that businesses need to fully tap into this realm in order to stay competitive.

Brenner shows statistics that prove only 18 percent of the economy is utilizing digital methods. This is due to new and emerging trends.

Here's what caught my attention:

• The digital gap has produced a boost for companies who are more advanced. Sectors lagging behind are suffering with lower productivity and performance.

• Most companies have a large technology budget. But it is the usage that determines whether they stay relevant.

• Not all businesses that are leaders in the digital age began that way. Many firms struggle to keep up with digitization and product delivery.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Cardwell Beach.

Read full article here: http://ow.ly/CTe8303pHM6

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Estamos en la era de la digitalización. Transformación digital.