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Although it is not a new topic, no common definitions exist for digital transformation. This fuzziness is often a first barrier for success. The Center for Digital Leadership has analyzed several transformation programs. A key factor is that a shared understanding is critical for digital transformation success. To lay a foundation, we define digital transformation as “organizational change by applying new digital technologies to enable innovation (offering as well as process innovation) and next-generation business models to gain or regain competitive edge.”
One of the worst things a company can do is start its digital transformation journey without truly understanding their current coordinates or transformational state within the process. How can you get to where you are going if you don’t know where you are? That is why we need to understand our status quo first.
Via David Hain
