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How Your B2B Buyer Insights Can Improve

How Your B2B Buyer Insights Can Improve | Business Improvement and Social media | Scoop.it
As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita

Via janlgordon
janlgordon's curator insight, May 30, 2017 3:52 PM

I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

 

You can reach your prospects through a better understanding of why customers make a purchase.

 

Exploring the B2B Buyer Journey

 

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

 

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

 

Here's what caught my attention:

 

  • B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

 

  • Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

 

  • Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/JPQr30cap5v

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

MzamoX's curator insight, June 4, 2017 12:30 AM
Digital business transformation insights to lead your business starts with building a framework of the future not current success
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The Latest Digital #Marketing Trends Your Business Should Know

The Latest Digital #Marketing Trends Your Business Should Know | Business Improvement and Social media | Scoop.it
As the speed with which digital marketing changes continue to increase, businesses are forced to continually evaluate the effectiveness of their efforts.

Via janlgordon
janlgordon's comment, October 7, 2016 10:58 PM
Thank you @nukem777 & @MiniTool Software :-)
janlgordon's comment, October 10, 2016 10:40 AM
Thank you @Stan Smith @MiniTool Software & @Mehdi BH :-)
janlgordon's comment, October 11, 2016 10:43 AM
Thank you @Judi Singleton :-)
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How to Better Understand Your Customers

How to Better Understand Your Customers | Business Improvement and Social media | Scoop.it
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in…

Via janlgordon
janlgordon's curator insight, February 24, 2017 11:16 PM

I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

 

The new digital-centric world and customer reach.

 

New Customer Approaches Emerge in the Digital Age

 

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

 

Zambito explains different methods of reaching your audience in the midst of a digital age.

 

Here's what caught my attention:

 

  • Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

 

  • In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

 

  • The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/wIcL309lnAo

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Chuck Bartok's curator insight, February 27, 2017 10:41 AM
The Digital Age has allowed savvy business persons to really know their Customer Persona
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Top 10 Digital #Marketing Trends

Top 10 Digital #Marketing Trends | Business Improvement and Social media | Scoop.it
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends

Via janlgordon
janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
janlgordon's comment, August 11, 2016 9:38 PM
Thank you @Dorel :-)
janlgordon's comment, August 22, 2016 10:40 AM
Thank you @Michael Esplana :-)