Business Improvement and Social media

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Szpe30cB7pe

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

Why Context is More Important Than Content

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

Zambito explains the basics of context in how it relates to today's online consumer.

Here's what caught my attention:

• In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

• When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

• Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Tony Zambito.

Read full article here: http://ow.ly/l7qK307CKXw

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Bookmark and keep handy. Some of the best new tools.

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

Help create a more efficient WordPress website and content reach for your blog posts.

12 Great Digital Content Marketing Tools

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

Gilbert provides the best tools to help make your content reach a more successful one.

Here's what caught my attention:

• Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

• Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

• Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/h5tN30930IA

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today