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El storytelling no es (solo) marketing. Supone conectar con la audiencia a través del arte de contar historias que enganchan. Veamos algunos ejemplos. Via José Carlos 
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Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that Via José Carlos
Jens Peter Madsen's curator insight,
August 19, 2014 3:44 AM
looks very good i´ll come back for that article
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Good stories leave a lasting impression. Even if the audience can't remember exact details, years down the road, they will still remember if it was... Via José Carlos
Kim Zinke (aka Gimli Goose)'s curator insight,
July 31, 2014 6:25 PM
Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.
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Sometimes, Brand Leaders write their strategic documents in such a boring way, others have a hard time following. If you as the Brand Leader are the only one who understands your brand, then you're in trouble. The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand--whether that's consumers, advocates, influencers, employees, agencies, retailers or the media. So what makes a good story? Before getting into your Brand story, think of all of the great Super Hero stories of Batman, Spiderman or Wonder Woman and you see some commonality in what makes a good story in general. For this purpose, let's use the fundamentals of a good Super Hero story and try to match up all the brand strategic inputs you may have to help tell the story. The basis of the Via José Carlos
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Criar uma história da marca Poderosa Que agarra un atenção dos Clientes potenciais de Como um grande filme com ESTAS histórias 15 Técnicas Marca de CONTAR. Via José Carlos, Carlos Rodrigues Cadre, Laura Rosillo
Marta Torán's curator insight,
April 3, 2014 2:02 PM
Contar historias siempre ha sido la mejor manera de comunicar 
MONICA LOPEZ SIEBEN's curator insight,
April 4, 2014 2:11 AM
Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara. 
Nacho Vega's curator insight,
April 5, 2014 3:49 PM
"Marketing is no longer about the stuff you make,
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"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."
"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."
"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling." Via Ken Jondahl, corneja
's comment February 2, 2013 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight,
February 2, 2013 11:41 PM
The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy! |
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Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics. Via José Carlos
Davies Blake's curator insight,
May 28, 2020 1:40 PM
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Since we were kids, we were drawn to stories. Storytelling is a great way to connect with your public. As adults, we need something to remind us of our childhood, and Via José Carlos
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We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has allowed marketers to develop truly unique content. But storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg. Via José Carlos
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Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the Via José Carlos, Laura Rosillo
Javier Antonio Bellina's curator insight,
July 1, 2014 12:24 PM
Interesante infografía sobre el Arte de Contar Historias 
Miguel A. de Jesus's curator insight,
July 6, 2014 12:16 AM
Great Infographic about the affects of Storytelling on the Brain .
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Desde los más remotos orígenes del hombre, nuestra principal herramienta de transmisión del conocimiento ha sido “contar historias”. Tras innumerable Via José Carlos, Laura Rosillo
Roberto Ivan Ramirez's curator insight,
October 28, 2013 3:49 PM
La importancia de narrar contar historias personales nos hacen ser más humanos, siempre y cuando lo que contemos a los demás no se convierta en un mero chismorreo de azotea y lo que informes y transmitas a través de tus ideas, sentimientos, emociones, tampoco se convierta en un muro de lamentaciones, tiene que ser una herramienta para construir mensajes y conocimientos. 
Guillermo Pérez's curator insight,
October 29, 2013 6:18 PM
De transacciones eventuales en las que transmitimos mensajes, al desarrollo de historias que apuntalen lealtad. Creando comunidades de sentido. 
Human@s's curator insight,
November 20, 2013 2:07 PM
El ser humano está programado biológicamente para escuchar historias y responder ante ellas. El famoso concepto del “Storytelling” se centra en la comunicación a través de historias, para conseguir un mayor impacto en aquellos que nos escuchan, por ello, las técnicas del “Storytelling” son particularmente efectivas para convencer al receptor de cualquier información. Plantéense la siguiente pregunta:"¿Por qué la publicidad de automóviles ya apenas se centra en enumerar prestaciones, sino que se apoya en historias, experiencias y emociones?”
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