Business Improvement and Social media

Fascinating!

Makes sense to me.

Curating - how to manage it. And curation experts already exist - they're called Librarians!

Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.

He writes: "Imagine being able to outreach awesome content without having to look for links.

Simply make people aware of what you are doing and get them to talk about you.

It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."

The article is rich in valuable references and tools for anyone interested in exploring this topic.

Game changing. Resourceful. 8/10

Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo

From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.

Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.

From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.

Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!

i agree, but this demands dedication!

Voor een ieder die zich nog afvraagt waarom mobile content belangrijk is.. 

Mobile is dé manier om in cotact te blijven. En of je nu een commercieel bedrijf bent wat graag een product aan de man brengt, of je bent dienstverlener of overheid. Het maakt niet meer uit. Geen mobile ontent, geen engagement. Niet meer boeien en binden. Tja.. Wie kan zich dat nu nog permiteren? 

Mobile Commerce: 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!