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Strengthen Your Brand with a Great Website

Strengthen Your Brand with a Great Website | Business Improvement and Social media | Scoop.it
Creating a website is not the same as creating a brand. Your website might have a million dollar look, yet still not reflect your corporate identity

Via janlgordon
janlgordon's curator insight, June 2, 2017 7:32 PM

I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

 

Branding and website development and design are not the same thing.

 

Promote Your Brand with a Strong Website

 

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

 

Miller provides examples and advice on establishing a brand identity that gets seen.

 

Here's what caught my attention:

 

  • If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

 

  • Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

 

  • Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/SGfX30chbO1

 

This post was sponsored by Template Monster (in case you hadn’t guessed!)

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Attract Readers To Your Blog with Images [Infographic]

Attract Readers To Your Blog with Images [Infographic] | Business Improvement and Social media | Scoop.it
Blog posts should use images effectively to attract readers to their post, and once there, how to retain them by helping to explain the subject better.

Via janlgordon
janlgordon's curator insight, March 21, 2017 7:57 PM

I selected this article from Curatti written by Alice Elliott because she explains how to capture your readers with stand-out visual images in your blog posts.

 

Capture the reader's attention with eye-catching graphic images.

 

How Your Content Can Stand Out with Images

 

You can keep your audience interested in reading your posts by capturing their attention right away. I agree that great images will help you achieve just that.

 

Elliott explains how to use images effectively in your blog posts in order to attract more readers.

 

Here's what caught my attention:

 

  • Both colorful and vibrant pictures can really help your blog posts stand out. These are both attractive and inviting for the reader.

 

  • Sometimes you don't need a lot of text in your articles when you use the right images. A picture can convey the right message for your audience.

 

  • Include words over your images to help them be more striking. This is especially true with text that resonates with your readers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/wPHa30a8hTh

 

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Is Your Website In Need of an Update?

Is Your Website In Need of an Update? | Business Improvement and Social media | Scoop.it
If a website does not meet certain user-friendly standards, visitors will have no problem clicking away. Here are 3 areas yours may need improvement in

Via janlgordon
janlgordon's curator insight, January 25, 2017 9:27 PM

I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

 

Three ways you can improve your website design

 

Top Reasons to Update a Website

 

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

 

Nair goes over the what to look for when assessing your business's most important online real estate.

 

Here's what caught my attention:

 

  • If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

 

  • We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

 

  • The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/q8iE308mnNT

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 26, 2017 11:04 AM
thanks @massimo facchinetti
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Improve Your Small Business Website Design

Improve Your Small Business Website Design | Business Improvement and Social media | Scoop.it
This article offers excellent curation around a comprehensive Infographic on must-have Small Business Website Design features. One to bookmark!

Via janlgordon
janlgordon's curator insight, December 29, 2016 2:21 PM

I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

 

Use these 50 tips to build your presence online effectively

 

Top Design Features For Business Websites

 

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

 

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

 

Here's what caught my attention:

 

  • Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

 

  • Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

 

  • Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/W96r307xtqa

 

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Creating Engaging & Sharable Graphics

Creating Engaging & Sharable Graphics | Business Improvement and Social media | Scoop.it

When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach and engagement. Your audience wants to be educated. They want to be inspired.

 

Of course, depending on the network in which you are promoting your content, the visual itself may be the entire piece of content, thus making it equally as important as the content it contains. 

This is largely the case when it comes to social networks like Instagram, Pinterest and Vine. While all three allow for the option to link to more information in the comments, caption or description sections, the visual is the content for all intents and purposes since you can’t depend on someone clicking for more information.

When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach...


Via Lauren Moss
Louise Robinson-Lay's curator insight, March 12, 2013 3:41 AM

Some great tips to keep in mind when creating graphics.

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The Social Media Sizing Guide [INFOGRAPHIC]

The Social Media Sizing Guide [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it

Setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd.


And what about the other social platforms, like Pinterest and Google+? Wouldn’t it be great if somebody could put all of this information on a single page?

Earlier this year we looked at a very thorough social media sizing cheat sheet from those nice folks at LunaMetrics and now, not only have the team at LunaMetrics revamped the look of their graphic, they’ve also updated the content so that it now includes all the latest social media sizing information for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.

 

See the infographic for all that essential sizing details...


Via Lauren Moss, Brian Yanish - MarketingHits.com
Anthony Burke's curator insight, November 29, 2012 5:07 AM

We have posted something similar before but here is another one.  These are very useful guides.

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How to Create Winning Infographics

How to Create Winning Infographics | Business Improvement and Social media | Scoop.it
Over the last 5 years, the popularity of infographics in marketing has continued to climb. Thinking of creating one? Read these helpful tips

Via janlgordon
janlgordon's curator insight, April 5, 2017 3:46 PM

I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.

 

Visual graphics can be both fun and informative for your niche audience.

 

Create Infographics That Grow Your Following Online

 

People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.

 

Gilbert shows you how to create graphics that audiences are more willing to share.

 

Here's what caught my attention:

 

  • Find out what is on the minds of your target market the most before designing your infographic. Make sure the content is both timely and relevant.

 

  • Focus on a specific group inside your niche and appeal to their pressing problems and needs. Make good on what your title promises to them.

 

  • If you have a study or a lot of data put it into a fun infographic. This is a great way to turn boring content into something interesting.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: 123rf.

 

Read full article here: http://ow.ly/x9eO30aBqyw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How Memes and Infographics Can Aid Your Visual Marketing

How Memes and Infographics Can Aid Your Visual Marketing | Business Improvement and Social media | Scoop.it
Neither memes nor infographics are new concepts. However in recent years, they have been adopted with great success into social media marketing

Via janlgordon
janlgordon's curator insight, February 1, 2017 5:33 PM

I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.

 

Why adding fun and informative visuals can help improve your brand visibility online.

 

Using Memes and Infographics in Your Marketing Mix

 

In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.

 

Gilbert goes over the history of each and how to apply them to your marketing strategy.

 

Here's what caught my attention:

 

  • When it comes to online marketing memes are very popular in attracting an audience. They can come in the form of fun images with text or as video GIFs.

 

  • A great way to present a visual representation of your content is through infographics. These are not a new concept and we see them being used as early as 1857 by Florence Nightingale.

 

  • One of the most important benefits of using graphic images is branding. By adding your website you can create more traffic and awareness.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: Origin unknown

 

Read full article here: http://ow.ly/TW1v308ACln

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Chuck Bartok's curator insight, February 2, 2017 10:25 AM
Share your insight
Carl david ceder's curator insight, February 23, 2017 7:09 AM
Frank SanPietro ~ How Memes and Infographics Can Aid Your Visual Marketing
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Important Web Design Statistics You Need to Know

Important Web Design Statistics You Need to Know | Business Improvement and Social media | Scoop.it
Web design usability is among the leading factors determining the ranking of a website. This infographic shows important statistics you need to know

Via janlgordon
janlgordon's curator insight, January 10, 2017 8:53 PM

I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

 

Use this infographic to help your business stand out online.

 

Design Tips For Business Websites

 

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

 

Ali goes over several website design tips that can help you attract more customers.

 

Here's what caught my attention:

 

  • You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

 

  • Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

 

  • When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/bE2B307SQrW

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Retain Your Website Visitors For More Sales

Retain Your Website Visitors For More Sales | Business Improvement and Social media | Scoop.it
There are many reasons why a business may not able to capture leads -- one of the biggest being a lack of appealing visual content in their website

Via janlgordon
janlgordon's comment, September 7, 2016 11:42 PM
Thank you @Dara Lin :-)
janlgordon's comment, September 8, 2016 10:40 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, October 7, 2016 11:03 PM
Thank you @MiniTool Software :-)
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The Social Hunger White Paper From @SamDecker CEO Mass Relevance

The Social Hunger White Paper From @SamDecker CEO Mass Relevance | Business Improvement and Social media | Scoop.it
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