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Content marketing has huge potential for businesses and is currently being practiced by many companies. If you are wondering what the ultimate benefits are for your company, read why content marketing is the most successful marketing tool on SavvySME Via Daniel Watson 
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Consumers say they feel most emotionally connected with a brand that seems to care about people like themselves and is making a positive difference in the world. See more study findings. Via Stefano Principato, Brian Yanish - MarketingHits.com
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From
curatti
Over the last 5 years, the popularity of infographics in marketing has continued to climb. Thinking of creating one? Read these helpful tips Via janlgordon
janlgordon's curator insight,
April 5, 2017 3:46 PM
I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.
Visual graphics can be both fun and informative for your niche audience.
Create Infographics That Grow Your Following Online
People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.
Gilbert shows you how to create graphics that audiences are more willing to share.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Featured image: 123rf.
Read full article here: http://ow.ly/x9eO30aBqyw
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. Via donhornsby
donhornsby's curator insight,
February 14, 2017 9:40 AM
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. Great Infographic!
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![2016 #SEO Trends to Be Aware of This Year [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/yZngfYoTjQJvrO-XNJnuYDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media content, for one, has been indexed on Google and other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
Studies show that 76% marketers use Social Media to support and boost SEO. Links to content on Facebook, mentions with appropriate hashtags on Twitter, LinkedIn, Google+, YouTube and other social networks plays a role in how search engines understand your website is credible and relevant. Via Antonino Militello
donhornsby's curator insight,
November 7, 2016 4:26 PM
Keeping track of all the changes in the vast world of SEO is difficult. You might finally get the hang of one SEO strategy, only to learn that it’s outdated or now forbidden by Google, and you have to learn a whole new strategy. Download this infographic from Caliber Interactive Dubai that highlights the 7 trends every digital marketer should be aware of.
Panos Fotiadis's curator insight,
November 8, 2016 2:53 AM
SEO is not dead...yet, still worth it (at least, so they say)
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If you're mulling over how you can translate your brand into Snaps, this overview might be just the thing you need to make that decision. Via Brian Yanish - MarketingHits.com, John van den Brink
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Five Penguin SEO Problem Recovery Steps is a summary of creative steps you to take when your website's traffic gets hammered by seo problems. Via Martin (Marty) Smith
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What does the Internet care about? What articles do we share the most? Using the data from the Ahrefs Content Explorer, the people at Funders and Founders Via Lauren Moss
Emilio Ruano's curator insight,
May 4, 2015 1:17 PM
At least, the concern about equality, energy and social welfare is there. I like the last one about engineers tho. Hahaha. 
Mackenzie Hamilton's curator insight,
October 13, 2015 8:36 AM
I think this article is awesome because they use data visualization to show what people share the most, visit the most, and search the most. Data is everywhere and people are using it everyday and sometimes don't even think about it.
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![Why People Unfollow on Social Media [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/1-46gNziodgSw1ct9E5wGTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid. Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe? Via Lauren Moss
Andrew Nachison's curator insight,
March 11, 2015 8:08 AM
Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.
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Today, recruiters are taking to social media profiles to check out their candidates potential before offering them the job. For those fresh out of university or just those who have just not been keeping track of their activity, cleaning up your social profiles is a definitely a priority. If you want to make a good impression upon your potential future employer, then you must check your pages thoroughly as social recruitment appears to be on the rise. According to a study by Jobvite, 73% of recruiters have hired a candidate through social media and 93% of hiring managers will review social profiles before offering a job. Via The Learning Factor
The Learning Factor's curator insight,
February 8, 2015 4:35 AM
This infographic shows just how recruiters and hiring mangers are going through our social media profiles. 
Stuart Bysouth's curator insight,
February 9, 2015 4:13 PM
Some valuable insight here. Before you click on that next NSFW link on FB, keep this in mind. 
rodrick rajive lal's curator insight,
February 10, 2015 2:40 AM
Social networking sites seem to be the proverbial manna from heaven for recruiters these days! An easy means of 'checking out' prospective employee profiles, they can also be a curse for those who don't take care about what they post on social networking sites. For the shrewd and more alert ones however, these sites might prove helpful as a means for showcasing talent, skills and abilities. Prospective employees, job seekers, and those intending to jump,j beware of what you post on FB, Uncle Jim is watching you!
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![Content #curation: The Art of a Curated Post [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/1FRoqFd5ONi9BTXXu5K8bDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
What should a curated piece of content look like? Paint the perfect post with these five elements.
Credits to :
Learn more:
- http://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/
- http://blog.scoop.it/2011/11/30/lord-of-curation-series-gust-mees/
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=PKM
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=PLN
Via Gust MEES, Elisa Hergueta, ThePinkSalmon
Zorka Kovacevich Marketing's curator insight,
December 1, 2014 9:18 AM
Curated content is not just for new business development, it also works for personal, professional branding as part of your job search strategy. ________________________________________________
Zorka Marketing + Promotion
Schedule a phone meeting to discuss what we can improve to achieve your professional job search strategy to achieve your goals, here:
http://bit.ly/PhoneMeetingWithZorkaMarketing
________________________________________________
Linkedin Profile: www.linkedin.com/in/zorkakovacevich/ Twitter: @ZorkaKovacevich Email: ZorkaMarketing@gmail.com
donhornsby's curator insight,
December 16, 2014 7:36 AM
For content marketers that are looking to increase content production and save time, content curation is the answer. In addition, your audience will thank you for exposing them to new sources of 3rd party, independent content. In fact, according to a recent study, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content. 
Gabi Hirina's curator insight,
December 17, 2014 7:35 AM
Content Curation: The Art of a Curated Post [Infographic]
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Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
Via Martin (Marty) Smith, John van den Brink
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What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights… Via Lauren Moss
Rachel Turner Dool's curator insight,
October 26, 2014 6:47 AM
Wow! what a list of stats. Some really interesting ones here... 
CONETZAR's curator insight,
October 30, 2014 6:21 AM
¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte? Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias. También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo. Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.
Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. |
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![Virtual Reality: How Will It Shape the Future? [Infographic] via knowledgehut | Business Improvement and Social media | Scoop.it](https://img.scoop.it/0Hf3_fbUy-9R-tuLP_wAZTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Infographic showing the future of virtual reality and how businesses can use it Via Tom D'Amico (@TDOttawa)
Max Goldenberg's curator insight,
September 18, 2017 5:16 PM
!!! L'infographie ultime pour mes confrères "marketeux" s'intéressant à la VR !!!
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Interactive Content is gaining ever more popularity. It is a way of gauging customer needs and intent, as well as finding out other usefu Via janlgordon
janlgordon's curator insight,
April 24, 2017 11:09 PM
I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.
Bring more to your content marketing through the power of interaction.
Visual Content Marketing Success Strategies
A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.
Selby explains the impact of interactive content on your business marketing reach.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/gZjy30b8M3Y
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation Via janlgordon
janlgordon's curator insight,
February 19, 2017 10:56 PM
I selected this article from Curatti written by Ruchika Sharma
Focus on engaging your audience with a solution and strong call to action.
How to Use Effectively Publish Content
Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.
Sharma explains the basics of content planning that stands out to your community.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/TFbV3099Qkm
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Neither memes nor infographics are new concepts. However in recent years, they have been adopted with great success into social media marketing Via janlgordon
janlgordon's curator insight,
February 1, 2017 5:33 PM
I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.
Why adding fun and informative visuals can help improve your brand visibility online.
Using Memes and Infographics in Your Marketing Mix
In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.
Gilbert goes over the history of each and how to apply them to your marketing strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Featured image: Origin unknown
Read full article here: http://ow.ly/TW1v308ACln
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Carl david ceder's curator insight,
February 23, 2017 7:09 AM
Frank SanPietro ~ How Memes and Infographics Can Aid Your Visual Marketing
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Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer. Via janlgordon
janlgordon's comment,
November 3, 2016 10:47 AM
Thank you @Stan Smith @Ricard Lloria @Jenne & @Mehdi BH :-)
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When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. Via Brian Yanish - MarketingHits.com, malek, John van den Brink
Ricard Lloria's insight:
Everything you wanted to know about Facebook Ads in a miniaturized infographic guide
malek's curator insight,
March 11, 2016 10:39 AM
Everything you wanted to know about Facebook Ads in a miniaturized infographic guide 
Stephania Savva, Ph.D's curator insight,
March 11, 2016 11:15 AM
Everything you wanted to know about Facebook Ads in a miniaturized infographic guide 
Jean-Pierre Blanger's curator insight,
March 13, 2016 11:05 AM
Everything you wanted to know about Facebook Ads in a miniaturized infographic guide
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It’s vital to nurture meaningful relationships with people who are ready and willing to support your projects. One of the most difficult things you will ever have to do online is reaching out to relevant audiences. This can only be achieved through trial and error, continuous experimentation, and, ultimately, by taking a chance and putting yourself out there. In the end, the road to building a strong community is also a road to self-discovery. Via Brian Yanish - MarketingHits.com, John van den Brink
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![#RedeSociales #Socialmedia How to Use Hashtags [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/Z9Q6Xv3PtaxOYiAlF771lDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
While you may have learned the symbol for pound as a child, that sign (#) today is called a hashtag. And in the world of Social Media, it turns any word or phrase into a searchable link. It is used so that users on Twitter, Facebook, Instagram and Google Plus can track and join discussions on topics based on hashtagged key words or phrases. Via Lauren Moss
HCL's curator insight,
April 9, 2015 8:20 PM
This article and infographic introduces you to the wonderful world of hashtags and how to use them in different social media channels.
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A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety. Social Network Demographics: Key Takeaways Via Lauren Moss, Carlina1950
María Dolores Díaz Noguera's curator insight,
February 16, 2016 3:54 PM
Where Will Social Media Users Go In 2016? (Infographic) | @scoopit via @MYDstudio http://sco.lt/...
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Businesses and individuals are pitched all-year-long by folks who just have one goal: close the sale, no matter what. To do that, they walk in, ask stupid questions, while trying to sell themselves. They make a sales presentation and extensively use the world “we” to talk about their company, products and so on. It’s often about them, and rarely about us. What happens next is predictable: we – the clients – politely say “we’ll be in touch”, run away, and never come back. Via The Learning Factor
The Learning Factor's curator insight,
January 20, 2015 5:28 PM
Take a look at this infographic on the Anatomy of a perfect sales presentation. 
Elías Manuel Sánchez Castañeda's curator insight,
January 21, 2015 6:13 PM
We all need to gain acceptance to our ideas and / or services and / or products, so we need to improve our competencies (knowledge, skills, attitudes and values) to sell.
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The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Via Lauren Moss
Paul Mendelsohn's curator insight,
November 18, 2014 9:24 AM
Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit." 
Reeda Malik's curator insight,
December 21, 2014 9:13 PM
Awesome representation of social media attention span metrics. 
John Norman's curator insight,
January 11, 2015 11:07 PM
Just when you think you're getting the hang of it someone tells you otherwise! No matter - we live and learn. Keep on trucking!
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You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+ While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +
It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. + I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why! Via Brian Yanish - MarketingHits.com, John van den Brink
Martin (Marty) Smith's curator insight,
September 10, 2014 3:33 AM
Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years. |
Why Content Marketing is the Most Successful Marketing Tool