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Marketing Design Tips and Trends For 2021

Marketing Design Tips and Trends For 2021 | Business Improvement and Social media | Scoop.it
Considering 94% of a website’s first impressions are related to design, we curated a list of the best designed websites in 2021.

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What Changes When AI Is So Accessible That Everyone Can Use It?

What Changes When AI Is So Accessible That Everyone Can Use It? | Business Improvement and Social media | Scoop.it

Mazin Gilbert has an ambitious goal. As vice president of advanced technologies at AT&T, Gilbert wants to make AI technologies widely available throughout the corporation, especially to those who might not have a computer science background and may not even know how to program. Call it the “democratization of AI.” To accomplish that goal, AT&T is building a user-friendly platform with point-and-click tools that will enable employees — up to one-quarter of the company’s workforce — to build their own AI applications.

 

AT&T and a host of other companies are trying to address a crucial issue in business: the severe shortage of AI talent. According to some estimates, only about 10,000 programmers in the world have the necessary expertise to develop advanced AI algorithms. But that’s barely a drop in the bucket for what companies will need in their future workforces. Tools like AT&T’s platform will help spread AI technologies well beyond just a limited number of “haves” and reach the “have nots” that may lack the technical knowledge and experience.

 

This democratization of AI will happen in two ways. First, it will enable employees across a large organization like AT&T to develop their own AI applications to make them better at their jobs. But it will also allow smaller firms to deploy some of the same AI capabilities that have heretofore been limited to large corporations. Think of how spreadsheets like Lotus 1-2-3 and Excel helped democratize data analysis, enabling even mom-and-pop shops to perform invaluable “what-if” analyses.


Via The Learning Factor
The Learning Factor's curator insight, January 30, 2018 4:24 PM

Off-the-shelf tools will shift competitive advantage.

Graphics Design's curator insight, January 31, 2018 5:38 AM

It's miserable to see that the utilization of custom business card design is vanishing in the present advanced age. In any case, since no single alternative has sufficiently increased the drive to supplant this straightforward advertising device, it is as yet critical and irreplaceable to keep a decent stock in your wallet, pocket or portfolio to ensure you get the chance to present yourself successfully when the shot comes.

Graphics Design's curator insight, January 31, 2018 5:47 AM

That is valid, yet at the same time, there are different contemplations that you have to consider. One of them is the substance of the card. Content, all things considered, is above all else. You have to guarantee that your message and contact subtle elements are the first rates on the custom business card design.

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How Automation Will Change Work, Purpose, and Meaning

How Automation Will Change Work, Purpose, and Meaning | Business Improvement and Social media | Scoop.it

The vast majority of humans throughout history worked because they had to. Many found comfort, value, and meaning in their efforts, but some defined work as a necessity to be avoided if possible. For centuries, elites in societies from Europe to Asia aspired to absolution from gainful employment. Aristotle defined a “man in freedom” as the pinnacle of human existence, an individual freed of any concern for the necessities of life and with nearly complete personal agency. (Tellingly, he did not define wealthy merchants as free to the extent that their minds were pre-occupied with acquisition.)

 

The promise of AI and automation raises new questions about the role of work in our lives. Most of us will remain focused for decades to come on activities of physical or financial production, but as technology provides services and goods at ever-lower cost, human beings will be compelled to discover new roles — roles that aren’t necessarily tied to how we conceive of work today.


Via The Learning Factor
sergsam's curator insight, January 15, 2018 6:45 AM

dhdhdhd

 

Ian Berry's curator insight, January 17, 2018 7:26 PM
The final line is a key premise for us all to act on now "When our machines release us from ever more tasks, to what will we turn our attentions? This will be the defining question of our coming century."
CCM Consultancy's curator insight, January 18, 2018 12:46 AM

Most ancient Greek philosophers prioritized contemplation over action as the pinnacle of human endeavor. Arendt did battle with this notion, arguing on behalf of action. Contemporary culture appears to agree. Ultimately, though, action and contemplation function best when allied. We have the opportunity — perhaps the responsibility — to turn our curiosity and social natures to action and contemplation.

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The Productivity Tricks Of Seven Successful Entrepreneurs

The Productivity Tricks Of Seven Successful Entrepreneurs | Business Improvement and Social media | Scoop.it

Successful entrepreneurs have a lot of things in common; one is knowing how to make the best use of their time. When the clock is ticking and they are under pressure to deliver, many have a favourite productivity hack to ensure things get done on time. Here, seven entrepreneurs share their tried and tested ways of being more productive.

 

Create artificial deadlines

 

Business expert and author of The Startup Coach Carl Reader uses a clever technique of creating artificial deadlines to guarantee a productive finish.

 

“One of my favourite tricks is the ‘train journey to nowhere,” he said. “I book a return train ticket, don't take my mobile phone, and set a completion target for the journey. With a clear deadline and no distractions, I find that I often produce more than I would in the office in a whole day. It's great if you can tie this around meetings that you need to travel to, but if not, the productivity boost is well worth the cost of a train ticket.”


Via The Learning Factor
The Learning Factor's curator insight, November 26, 2017 4:40 PM

Entrepreneurs must learn to manage their time and energy to maximise their business productivity

Jerry Busone's curator insight, November 27, 2017 7:30 AM

Thoughtful tips on improving productivity and getting the most from your day.

Ian Berry's curator insight, November 27, 2017 5:15 PM
Good list of actions to take. I havent gone back to the Nokia yet agree that wise use of phone is a key to investing my attention
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Five Questions To Ask Yourself Before You Launch Your Product

Five Questions To Ask Yourself Before You Launch Your Product | Business Improvement and Social media | Scoop.it

You had a great idea for a product. Your prototype got great reviews from focus groups or even from a crowdfunding campaign. Now you’re planning for mass production, ready to launch your own website, prepping for massive online sales, and practicing poses in the mirror for your picture on the cover of Forbes. Whoa! 

 

Having something to sell is the easy part. Getting it into the hands of consumers is sometimes the more complicated step. E-sales may make marketing easy, but that can be deceptive. Ben Wong is the Head of Startup Launchpad at Global Sources. He helps startups understand the distribution channels they need to leverage, and the different challenges they need to address to get their products into the hands of paying consumers in an offline setting. Global Sources runs the largest electronics sourcing trade show in the world.  This October, more than 63,000 distributors and retailers from around the globe will wander the aisles at the Asia-World Expo in Hong Kong, stopping — or not — at 6,000 manufacturers’ booths. Among those will be about 300 booths where ambitious, hopeful, sometimes naïve, startup companies will beam with pride, burst with anticipation, and sweat with anxiety as they demonstrate their products and hope for a chance to launch a product, start a business, and scale to meet demand.


Via The Learning Factor
The Learning Factor's curator insight, August 13, 2017 7:01 PM

Having something to sell is the easy part. Getting it into the hands of consumers is sometimes the more complicated step.

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7 Tools For Learning More About Your Customers

7 Tools For Learning More About Your Customers | Business Improvement and Social media | Scoop.it

Learning about your customers has become a priority in business, informing everything from product development to marketing and customer service. It’s important that brands remain aware of the customer perspective as they make crucial decisions.

 

This has given birth to a surge in experiential marketing and a focus on customer experience. By giving consumers the option of trying their products out, businesses find that they can increase conversions.

 

What brands may not realize, though, is that these marketing events offer the perfect opportunity to collect customer data. With the right tools in place, businesses can learn more about their target market while also introducing their offerings to potential customers.

 

Here are a few best-in-class solutions for collecting data from and about your customers.


Via The Learning Factor
The Learning Factor's curator insight, June 18, 2017 7:19 PM

Here are a few best-in-class solutions for collecting data from and about your customers.

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Want Success? Know Business Storytelling's Dirty Little Secret

Want Success? Know Business Storytelling's Dirty Little Secret | Business Improvement and Social media | Scoop.it
Most leaders and companies are only going to be mildly successful with
storytelling. Results are lackluster or don't last. Sometimes it results in
"Oh, we tried that here. It didn't work." Find out why and what to do about
it.
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11 Clever Ways to Keep an Audience Engaged Without Saying a Word

11 Clever Ways to Keep an Audience Engaged Without Saying a Word | Business Improvement and Social media | Scoop.it

Just as an image can say a thousand words, hand talkers are communicating far more than they know.

After studying famous TED talks, consultant Vanessa Van Edwards discovered that the ones that went viral featured speakers who used their hands the most. Indeed, an average of 272 hand gestures were used in the least-watched TED talks as compared to the average of 465 hand gestures in the top-ranked ones during the same length of time. 

"When really charismatic leaders use hand gestures, the brain is super happy," Edwards recently told the Washington Post. "Because it's getting two explanations in one, and the brain loves that."

So while talking with your hands is a good thing, it's also important that they're saying the right thing. Here are 11 rules of thumb to follow when using your hands during a presentation:


Via The Learning Factor
The Learning Factor's curator insight, November 19, 2015 8:35 PM

Hand talkers have a leg up with these public speaking tricks.

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#Pymes #Empresas 5 Ways to Make an Amazing First Impression With Potential Clients

#Pymes #Empresas 5 Ways to Make an Amazing First Impression With Potential Clients | Business Improvement and Social media | Scoop.it

The first impression someone has of you can make or break the rest of the relationship.

In fact, studies have shown that people begin to judge others 1/10 of a second after meeting them. This reaction is usually not a conscious choice. It's a trait left over in our DNA from our prehistoric days when judging someone new was a life-or-death decision.

Not only are first impressions important in your personal life, they're even more important in your career. Many deals I've closed have come down to the sheer fact that people felt more comfortable with my team and me than they did with my competition.

Because first impressions play an important role in a new business relationship, I've studied top entrepreneurs and researched how people make judgments on first interactions. Below is a list of five things to do when meeting a potential client for the first time.

.


Via The Learning Factor
Birgit Plange's curator insight, July 30, 2015 5:46 AM

You never have a second chance for your first impression, so be prepared...

Du hast keine zweite Chance fuer den ersten Eindruck, Vorbereitung ist alles...

birgitplange.transform30.com

Birgit Plange's curator insight, July 30, 2015 6:15 AM

You never have a second chance on your first impression, be prepared

Man hat keine zweite Chance fuer den ersten Eindruck, Vorbereitung ist alles...

birgitplange.transform30.com

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The intrusion of social media in learning

The intrusion of social media in learning | Business Improvement and Social media | Scoop.it

"Social media has evolved into a tool for creating and promoting the "self," creating a tension between encouraging individual expression and overemphasizing the self in a collaborative setting ...."

©


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Six Authentic Ways To Attract Clients Online

Six Authentic Ways To Attract Clients Online | Business Improvement and Social media | Scoop.it

Tired of chasing down your ideal clients and ultimately scaring them away? Good. To be honest, this method isn’t good for business anyway. But I don’t have to convince you of that — poor results will. Thankfully, there is a better way, a more profitable and enjoyable way. The following six methods are ones you can implement immediately to earn clients online without spamming them — no tech expertise required.

 

1. Host an online workshop.

 

The days of showing off a certificate or a degree on the wall are over. The best thing you can do to demonstrate you are the right expert to work with is to add value to your target audience. In just 45 minutes, an online workshop affords you an opportunity to educate, entertain and inspire people so that they know why you are (or aren’t) the right fit for them to work with.

 

If you are not sure what topics to cover, consider the questions you are most frequently asked and/or how your ideal client group's most common costly mistakes. At the end of the workshop, you can invite them to continue learning with you in your coaching program. 

 

2. Send value-rich emails.

One of the most common reasons people will give for not working with you is that it’s not the right time. That’s an easy one to solve — simply keep in touch via email and continue adding value, inviting them to future online workshops and sharing testimonials from your current clients.

 

When the time is right, they will have all the information they need to make a well-informed buying decision about joining your program. This is a great and low-pressure way to increase your positioning, elaborate more on your brand and values and build more trust with them. By the time they do sign on to work with you, they will feel more confident than ever about their investment.


Via The Learning Factor
The Learning Factor's curator insight, January 28, 2018 8:58 PM

Leave the link and comment spam to someone else. Utilize these productive approaches to find your future clients online.

aerobicsvaccines's comment, January 29, 2018 12:00 AM
Excellent...!!
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Why You Should Hire an Executive Coach (and What to Look For)

Why You Should Hire an Executive Coach (and What to Look For) | Business Improvement and Social media | Scoop.it

Behind every great athlete there is an even greater coach. There isn't a top athlete--from Muhammad Ali to Tiger Woods to Serena Williams--who did not need a mentor to help them reach the top of their profession.  

 

If you think about it, your business is similar to that of an elite athlete. You may have the drive, the skills, and the vision, but there are times when you need professional guidance to ensure you stay on the right path, and how to best utilize your talents and work on your shortcomings in order to reach your goals. An executive coach can be that person.

 

No matter where you are on your career path--from eager up-and-coming manager to a seasoned senior executive to an entrepreneur--there will be times when you can benefit from some professional coaching.


Via The Learning Factor
The Learning Factor's curator insight, December 17, 2017 7:26 PM

Here's how to choose the best executive coach for your goals.

CCM Consultancy's curator insight, January 23, 2018 1:10 AM

Behind every great athlete there is an even greater coach. There isn't a top athlete--from Muhammad Ali to Tiger Woods --who did not need a mentor to help them reach the top of their profession. your business is similar to that of an elite athlete and an executive coach can be that person.

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How to Use Innovation to Fuel Your Small Business

How to Use Innovation to Fuel Your Small Business | Business Improvement and Social media | Scoop.it

One of the keys to any successful business, regardless of its size, is innovation. Developing new ideas is the fuel which will keep your business up to date. Innovation will keep operations, products, and services fresh. Adding this fuel will make your business more competitive.

 

According to a study from PwC, an overwhelming 93 percent of business executives believe that “organic growth through innovation will drive the greater proportion of their revenue growth.”

 

But, what exactly is innovation? The answer to this question can and will vary depending on your industry or market.


Via The Learning Factor
The Learning Factor's curator insight, October 22, 2017 6:34 PM

One of the keys to any successful business, regardless of its size, is innovation.

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7 Steps To Survive Your Company’s Re-Org

7 Steps To Survive Your Company’s Re-Org | Business Improvement and Social media | Scoop.it

While it may seem like remaining employed after a company’s reorganization is reason for celebration, the reality is often not so rosy. A 2015 survey by research and training company Leadership IQ found that 74% of employees who kept their job after a corporate layoff said their productivity declined. Many report feelings of guilt, anxiety, and anger. Another 2016 study by the University of East Anglia in England found that even when companies are restructured without layoffs, restructuring has a mostly negative effect.

 

If you’ve been through a “re-org” and still have a job, getting over those negative feelings and finding your way is important for your future success, says Dave Popple, president of Psynet Group, an employee assessment firm. “If you survived a reorg, it is because your company saw value in you and believe that you can help them move forward,” he says. So, if you’re having trouble reconciling your feelings and taking advantage of the new opportunities before you, here is a seven-step plan.


Via The Learning Factor
The Learning Factor's curator insight, June 21, 2017 6:40 PM

The re-org is over, and you still have a job. Here’s how to shed the survivor’s guilt and make the most of the opportunity.

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The World Bank Makes Learning Central to Global Economic Development 

The World Bank Makes Learning Central to Global Economic Development  | Business Improvement and Social media | Scoop.it
To solve the world’s big problems, countries have to share and share alike when it comes to information.

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Should You Apply For Your Dream Job If You're Not Qualified?

Should You Apply For Your Dream Job If You're Not Qualified? | Business Improvement and Social media | Scoop.it

There it is: your dream job. There’s just one problem. You don’t meet all the qualifications.

 

It's a conundrum. Should you channel your inner life coach and go for it? Or should you follow the rules and wait until you have the right experience or credentials? If you sit it out, you may miss a great opportunity. On the other hand, you don’t want to waste your time or, worse, alienate hiring managers by wasting theirs.

 

It’s a tough question, but you should almost always err on the side of "go for it," says career expert Cynthia Shapiro author of What Does Somebody Have to Do to Get a Job Around Here? 44 Insider Secrets That Will Get You Hired. After all, everyone has to take a job that stretches skills if they want to move ahead. Before you do, these career coaches and recruiters recommend asking yourself these six questions.


Via The Learning Factor
The Learning Factor's curator insight, November 27, 2016 4:48 PM

Recruiters weigh in with some surprising advice on the importance of being qualified to get the job you want.

Adele Taylor's curator insight, November 28, 2016 4:23 PM
I think the percentage should be closer to 75 - 80% match before applying for your dream role, but overall a good read.
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The New Formula for Progress in the Business World

The New Formula for Progress in the Business World | Business Improvement and Social media | Scoop.it

Einstein's famous theory of relativity (E=MC2) celebrates its 110th anniversary this year. This elegant formula helped us understand how the world works and has impacted scientists and philosophers alike.

 

The business world has its own formulas for success. Hard work dedication = results. Power = money influence. Big > Small. Fast > Slow. Fancy degree time = corner office.

 

The thing is, the world has changed. The old rules of business no longer carry the day as we cope with fist-fighting competition, mind-numbing speed, and exponential complexity. Add in macro trends such as global markets, digitization, cloud computing, millennial workforce shifts, mobile technology, and geopolitical turmoil, and you're wrestling a whole new beast. One that can't be conquered with some long-expired formula.


Via The Learning Factor
The Learning Factor's curator insight, September 15, 2015 7:03 PM

If you're not actively prioritizing learning, you may be unknowingly falling behind. Near-term competitive advantages come and go, but the learning organization wins in the long run. Push yourself and your team to learn more and learn fast. Set learning objectives. Recap and share lessons learned. Experiment, measure, refine.

senameintr's curator insight, September 16, 2015 12:10 AM

Learning is an endless process. You will achieve results as much as your input.

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Fast Company | Business + Innovation

Fast Company | Business + Innovation | Business Improvement and Social media | Scoop.it

We all know that anxious feeling you get when you feel like you can’t cross things off your to-do list fast enough.

While many of us have days where we feel overloaded, too much stress can cause burnout. Burnout is a state of emotional, mental, and physical exhaustion that occurs when we feel overwhelmed by too many demands, have too few resources and too little recovery times.


Via The Learning Factor
The Learning Factor's curator insight, March 15, 2015 6:03 PM

Burnout is serious, it saps your energy and can cause you to feel hopeless and resentful. Here's how to avoid that mess.

Valerie MacLeod's curator insight, March 27, 2015 11:24 AM

Feeling "crispy around the edges"? Here's how to recognize & avoid burnout. 

Tania Tytherleigh's curator insight, March 29, 2015 6:58 AM

A timely reminder as we approach our Easter break... spend it wisely.