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We read reviews before buying things, and LinkedIn is no different with people looking at your feedback in the shape of the recommendations on your profile. Via Stefano Principato 
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With the shift in social media in the recent years, closed communities such as LinkedIn Groups might be the next best way to engage your audience. Here's why you should consider LinkedIn Groups and how to build a professional community with one. Via Daniel Watson
donhornsby's curator insight,
February 26, 2018 11:33 AM
LinkedIn is the best platform to reach professionals who are interested in connecting with other professionals. This makes it a great place to build your professional community. While LinkedIn Groups might not have a great reputation (now), the few well-run groups are good indications that it’s possible to create a successful one.
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Below is a list of 10 of the most useful tools to enhance your LinkedIn marketing and lead generation efforts. Check out what these tools can do, and why you should be using them right now. Via Jeff Domansky, Daniel Watson
leafprovide's comment,
July 31, 2017 4:48 AM
If your business targets other businesses as potential customers, then you should certainly be on LinkedIn, and use the platform to benefit from the social selling opportunities available. The upward trend of LInkedIn, as a marketing rather than a recruitment tool, has seen the creation of a range of tools to assist in lead generation activities via LinkedIn. Ten of the most useful of these tools, are discussed in this eye-opening article.
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LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings.
Via Jeff Domansky, Daniel Watson
Jeff Domansky's curator insight,
July 3, 2017 9:56 AM
Bob Carver provides a detailed guide to LinkedIn Showcase Pages.
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From
curatti
Creating a website is not the same as creating a brand. Your website might have a million dollar look, yet still not reflect your corporate identity Via janlgordon
janlgordon's curator insight,
June 2, 2017 7:32 PM
I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.
Branding and website development and design are not the same thing.
Promote Your Brand with a Strong Website
You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.
Miller provides examples and advice on establishing a brand identity that gets seen.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/SGfX30chbO1
This post was sponsored by Template Monster (in case you hadn’t guessed!)
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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In this installment of Curatti On Air, we feature internationally recognized LinkedIn coach, Greg Cooper. He offers some important, very helpful tips Via janlgordon
janlgordon's curator insight,
March 24, 2017 7:31 PM
In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.
"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”. LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity. Some of the areas covered in this approximately 20-minute interview include:
I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt. The Curatti On Air LinkedIn InterviewIn this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn. It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."
Watch the full video here.
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Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. Via donhornsby
donhornsby's curator insight,
February 14, 2017 9:40 AM
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. Great Infographic!
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LinkedIn just launched its redesigned, less cluttered desktop, and promises more less annoying interactions going forward. Via donhornsby
donhornsby's curator insight,
January 25, 2017 9:22 AM
Indeed, the look is much cleaner, with more white space. And, much to my relief, navigating between the various modules—profile, home, messaging, jobs, notifications, my network, etc.—is much easier. You click on "more" in the upper right corner to access other modules, and the look of all the modules is now consistent.
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Wondering if your LinkedIn profile is up to date?When was the last time you reviewed your LinkedIn information?Reviewing your LinkedIn presence on a regular basis ensures that you add new accomplishments and get rid of irrelevant information.In this article, you’ll discover seven easy ways to get your LinkedIn presence ready for the new year.
Via Brian Yanish - MarketingHits.com
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One of the biggest challenges B2B marketers face is delivering a relevant and engaging ad experience to the right person, at scale. That’s why today we’re excited to announce that Sponsored InMail is joining the growing suite of self-serve LinkedIn products available through LinkedIn’s Campaign Manager. With Sponsored InMail you can engage your target audiences in a personalized, direct and meaningful way. Via Brian Yanish - MarketingHits.com
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A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it's so important to the overall digital marketing strategy. Via Brian Yanish - MarketingHits.com, John van den Brink
Jeff Domansky's curator insight,
October 16, 2016 12:23 PM
Quick look at the benefits of a company LinkedIn page. 
2DiFore Marketing Solutions's curator insight,
October 17, 2016 7:50 AM
If your company is not on LinkedIn you are missing potential clients and valuable contacts!
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Did you know that LinkedIn has an Alumni Tool that'll help you target fellow graduates who can help your career? It's a simple way to build your network.
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Do you use LinkedIn? Via Brian Yanish - MarketingHits.com
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Your LinkedIn Profile Summary should be written for your unique purpose. There is no need to worry about how you compare to someone else as just like your fingerprint, your purpose is unique. Via Daniel Watson
Best Blog Scoops's curator insight,
March 5, 2018 8:15 PM
Whe is the last time you tweaked your LinkedIn profile?
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LinkedIn recently tapped its members around the globe to better understand how people engage with content on the platform. Via Jay
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" Text ads are the simplest ads on LinkedIn. They consist of a short bit of text and, optionally, a small image. They display on the top or right side of users’ screens.Display ads are standard visual ads that show up on the right side of LinkedIn’s main content.Dynamic ads display in the same spot as display ads, but use information from a user’s profile to personalize the ad to them. For example, it might tell them a connection of theirs joined a specific group or followed a certain company.Sponsored content displays natively in users’ regular feeds. Businesses can use it to promote content they post on their LinkedIn profiles or elsewhere online.Sponsored InMail takes personalized advertising one step further. It allows marketers to send personalized messages on LinkedIn to specific users. InMail arrives when the user is online and active in order to increase open rates."Via Marteq
Marteq's curator insight,
July 13, 2017 7:46 PM
RYZZ: It’s a new approach to MarTech for B2B Marketers.
#MarTech #DigitalMarketing
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From
curatti
The rise of mobile marketing and social networks has resulted in the advent and evolution of the Social Sellin Via janlgordon
janlgordon's curator insight,
June 7, 2017 3:48 PM
I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.
In order to stay ahead of the competition it's important to effectively reach your target market.
Drive Up Your Social Media Sales
As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.
Gilbert explains how to best approach your social media marketing in a non-sales way.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/4dd530cpeIi
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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From
curatti
This article contains 4 helpful tools and resources to aid each of your Blogging, LinkedIn and Lead Generation. Via janlgordon
janlgordon's curator insight,
May 17, 2017 5:00 PM
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.
Reach more customers and increase your subscribers with these great resources for business.
12 Tools Your Business Can Use to Drive More Sales
With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.
Gilbert provides the best tools to help make your business more profitable online.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/TbrJ30bOGyu
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid? Via janlgordon
janlgordon's curator insight,
March 14, 2017 1:51 AM
I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.
It's important to build solid objectives in order to be successful in social media marketing.
Common Social Media Mistakes
While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.
Naylor explains what to avoid and how to properly grow your social brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ybsN309SFzZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
donhornsby's curator insight,
March 14, 2017 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
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If you haven’t heard the news: LinkedIn is getting a makeover. Here is how you can prepare for it. Via donhornsby
donhornsby's curator insight,
February 1, 2017 9:26 AM
If you haven’t heard the news: LinkedIn is getting a makeover. One third of the United States LinkedIn members have it today and the company seems to be picking up speed on the rollout. I work with many other consultants in my same space and we do not know the selection process of how LinkedIn is doling out access; so, don’t lose sleep trying to figure it out. Be patient if you do not have it yet because your time is coming. Here are four ways you can proactively prepare… 1
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![The Ultimate #LinkedIn Cheat Sheet [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/HiJedIHVAW9SsmjyaaokGTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Use this comprehensive 7-part LinkedIn guide to create just the right profile to achieve your career goals. Included are a profile blueprint, tips on photos, recommendations, SEO, and much more. Via Kamal Bennani, John van den Brink
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Do you want to improve your LinkedIn ads? Discover five split tests (A/B tests) for LinkedIn ads to help reach the people who matter most to your business.
Via Brian Yanish - MarketingHits.com
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Do you use LinkedIn to find new customers and clients? Discover how to use LinkedIn to find and connect with your target prospects. Via Daniel Watson
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Here are some of the most common reasons why a majority of businesses are not yet realising the full benefits fro Via janlgordon
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In case you hadn't noticed, there's a whole lot happening over on LinkedIn right now. Via THE OFFICIAL ANDREASCY, malek
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