SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.
SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.
In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.
Via
Lauren Moss,
Brian Yanish - MarketingHits.com
I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.
Useful tactics that will greatly improve your SEO strategy.
How to Improve Your Link Profile
There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.
Barker provides great insights on how your link profile can bring leads to your website.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/opjq305ZthG
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