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Customer experience is one of the largest points of focus in the new era of loyalty marketing, and continues to prove its value to a brand’s perception and, consequently, its bottom line. Via Eric_Determined / Eric Silverstein, Catherine Ferrand, Rosetta Carrington Lue 
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Eric_Determined / Eric Silverstein's curator insight,
October 19, 2015 4:35 AM
Companies can no longer react to customers expectations, they need to be proactive. "Companies building the most effective journeys master four interconnected capabilities: 1) Automation 2) Proactive personalization 3) Contextual interaction 4) Journey innovation David Edelman shares his experience with Sungevity, along with other developments from other major brands. Share other brand stories you have experienced where they continuously improve and delight across your journey with them? 
Minna Kilpeläinen's curator insight,
October 20, 2015 4:16 PM
Have you already fallen into The Loyalty Loop? |
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Every CEO, marketer and entrepreneur wants their business to “stand out”, to rise up out of the noise of the competition and grab the hearts and minds of consumers and clients. They want raving fans lining up for their products and services. They want repeat business and loyalty. Who wouldn’t?
When you have raving fans, you get the two most coveted things in 21st century marketing — word of mouth and “social proof”, in the form of positive reviews and spontaneous, unequivocal social promotion. Via The Learning Factor
The Learning Factor's curator insight,
June 30, 2016 2:05 AM
When you have raving fans, you get the two most coveted things in 21st century marketing -- word of mouth and “social proof”, in the form of positive reviews and spontaneous, unequivocal social promotion
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New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had. The Giant is more visible than ever. Via Martin (Marty) Smith
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“Employees are the backbone of a brand's values and help solidify the relationship consumers have with the brand,” said Brad Marg, COO of Clutch
Employee engagement is not a one time event, it's a journey!