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Scoop.it!
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes. Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com 
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Scoop.it!
![The Rise Of Content 4.0 [Infographic + Marty Note] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/1YRuFJycfKte-gVrv8KcLTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The Next Generation of Content Marketing * Speed - content will be become tagged snippets flowing in all directions. * SOCIAL - we are going to do more and more things with sentient mobs. * UGC - User Generate Content is well mined GOLD so will become harder to get.
The next generation of content marketing, much like the next generation of web design, is going to be have more content going in more directions faster and faster, better and better.
Via Martin (Marty) Smith
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Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.