Business Improvement and Social media

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

The world of technology has shifted in the way we conduct our marketing online

How Second Screen Social Affects Social Media

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

Kramer explains how we have evolved into using several different devices in our social interactions.

Here's what caught my attention:

• Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

• The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

• In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

Read full article here: http://ow.ly/pasA30aQEJb

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I selected this article from Curatti written by Tia Moreen because it explains how even students can start their own business venture.

How start a new business online while attending college.

So You Want to be a Student Entrepreneur?

You can be successful while studying for your degree. I agree that with the right knowledge and tools you can begin your own business.

Moreen explains the pros and cons of being a student entrepreneur and how to begin the process.

Here's what caught my attention:

• Those who are in their twenties are more apt to be risk takers. These students can leverage their connections with fellow classmates and professors.

• Raising enough capital is one of the biggest challenges of starting a new business. Spending less time with friends and family is also a reality.

• As a business owner you can learn a lot of new skills as you start to wear several hats. Not only are you the manager, but you are also the marketer, accountant, and financier.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/v9gg308YrRO

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The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Insightful article of how you can map and manage the influence within your business ecosystem.

I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.

The biggest audience on social media is not millennials after all.

The Changing Landscape in Marketing Online

People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.

Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.

Here's what caught my attention:

• The use of social media differs according to the type of platform that is used. For example, on Facebook 178.8 million users log on with their smart phone in the U.S.

• Depending on the nature of the social network, the nature of the users also changes. They will interact in different ways with brands.

• Generations also have differences. Millenials are most likely to follow a business to gather information about them and to be entertained. Gen X'rs tend to follow for promotions, and Baby Boomers follow for promotions and information.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image copyright: 123rf.

Read full article here: http://ow.ly/JS2q30aKxiL

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I selected this article from Curatti written by Raymond Morin because it explains the growing trend of young entrepreneurs.

How Generation C is having a big impact on starting a new business online.

The Rise of the Independent Entrepreneur

Small business owners are on the rise, especially in North America. I agree that this raises new opportunities as entrepreneurship continues to grow.

Morin explains the impact of the Generation C business owner on our society and corporations.

Here's what caught my attention:

• In the United States freelance workers have increased over the last decade. The self employed accounted for 30 percent of the workforce according to US Census Data.

• The realm of entrepreneurship is currently dominated by millennials under the age of 35. Young baby boomers are jumping on this bandwagon and mimicking their successes.

• As the younger generation has grown older and started families the need for flexible schedules and less commuting has increased.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/p27H308Dbkp

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I selected this article from Curatti written by Raymond Morin because it explains the growing influence of a generation of digital buyers.

By understanding the Generation C class of Internet and social consumers your business can better reach them.

Improve Your Customer Influence in a Digital Realm

In the information age it's important to reach your audience on their level in order to be most effective. I agree that your business can better understand how to achieve this by taking a look at how consumer behavior has evolved.

Morin explains several ways customers have become influential over business and what could change in the future.

Here's what caught my attention:

• Social media has made us more connected than ever before. While baby boomers are retiring the next young, digital generation is on the rise.

• A large portion of online sales come from millennials who spend nearly $600 billion in the U.S.. In three years this number could grow to $1.5 trillion.

• We have now entered an era of Generation C where young people have adopted new ways of learning and processing information. Those born after 2013 will influence the sales spectrum even further.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/6iHw306mEzD

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today