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When you meet someone for the first time or reconnect with an old friend or go to a dinner party what takes place? Think of any situation where you are interacting with others. We share an anecdote… 
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Emotion and storytelling - Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication?
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From
www
Brain maps constructed by MRI show that language meaning is distributed throughout the brain's outer layer. And it turns out that different people organize language in similar ways.
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In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.
Martin (Marty) Smith's curator insight,
September 30, 2014 9:34 PM
I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way. 
malek's curator insight,
October 1, 2014 7:29 AM
When it's all about falling in love with a purpose not a brand. |
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Different people’s brains absorb a compelling story in the roughly the same complicated pattern, using many parts of the brain, researchers found.
Pedro Vélez Pardo's curator insight,
November 3, 2016 8:56 AM
Lots of storytelling goes on in Podcasts, and they could be considered a narrative form in and of themselves. So here's an article about what goes on in the brain when we hear podcasts.
What I really like is that the podcasts used in this research was storytelling from The Moth. Which are all stories.
What did they find? "And so it goes, for each word and concept as it is added to the narrative flow, as the brain adds and alters layers of networks: A living internal reality takes over the brain." Multiple areas of the brain are activated along with layers and layers of neural networks. This shows us again how storytelling is a whole-brain/whole body immersive experience.
So cool! Add this to your files about the brain on storytelling :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
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Stories are told in the body. It doesn’t seem that way. We tend to think of stories as emerging from consciousness—from dreams or fantasies—and traveling through words or images to other minds. We see them outside of us, on paper or on screen, never under the skin.
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Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
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Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.
Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com