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#Storytelling, Empathy, and Generosity: Latest Brain Research

#Storytelling, Empathy, and Generosity: Latest Brain Research | Business Improvement and Social media | Scoop.it
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
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#Charity, #Empathy, And #Storytelling: The Mechanics of Generosity

#Charity, #Empathy, And #Storytelling: The Mechanics of Generosity | Business Improvement and Social media | Scoop.it
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]
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