Business Improvement and Social media

I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

Your audience is not only involved in your products -- they are also paying attention to your messaging.

How Digital Marketing Affects Your Customers

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

Caruso explains the current state of customer relations in the realm of digital marketing.

Here's what caught my attention:

• According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

• Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

• True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead/Featured Image: Origin unknown.

Read full article here: http://ow.ly/6cEv3080mj8

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I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

Learn the best practices of eCommerce in today's competitive online world.

Best eCommerce Practices for More Sales

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

Crayon goes over what changes can be made to your branding and website.

Here's what caught my attention:

• The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

• Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

• The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Katherine Crayon.

Read full article here: http://ow.ly/Vge3307LKQ2

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I selected this article from Curatti written by Mark Thomasson because it provides several methods on how to be successful in generating more sales for your eCommerce website.

Detailed planning and preparation will help you drive more customers online.

Run a Successful eCommerce Website

When building a business online you want to prepare the same way you would for a brick and mortar one. I agree that in order to attract customers you need to include cohesive elements.

Thomasson shows the right elements that need to be in place in order to have a sales generating website.

Here's what caught my attention:

• Once you grasp the attention of your visitors with a mixture of eclectic content you can attract more leads for future sales. Includes stories from your target market along with original photos.

• Include creatively written descriptions with a major line of products for more sales. Use tracking tools to measure your results.

• There are a variety of commerce platforms to choose from for your business. Ready-made options can help you get started right away.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/e9dF307VlWI

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today